In its latest research report, Internet and Mobile Association of India (IAMAI) estimates that the e-commerce market in India will reach Rs 9210 crores by end of 2007 – 2008.  The following segments were included as part of determining the e-commerce market:

* Online travel portals and aggregators

* Online retailers and auctions

* Classifieds – comprising of jobs, matrimony, real estate, autos

* Paid content subscription

* Digital downloads – for mobiles and PC’s

Online travel was the leader, with Rs 7000 crores market size. Followed by retailers (Rs 1105 crores), classifieds (Rs. 820 crores), content subscription (Rs 30 crores) and digital downloads (Rs 255 crores).

Major boosters for e-commerce in decreasing order of priority:

1) Saves times and effort

2) convenience

3) Access to wide variety

4) Good deals

5) Detailed product info / research

6) Easy comparison between products

Leading barriers to e-commerce are:

1) unreliable product quality

2) No bargaining (bole to ekdum Indian mentality – paisa vasool honeka)

3) Online security apprehension

4) Not a tangible experience

5) Not enough discounts (wow — I didnt see this coming)

6) Wait time to delivery

Read the entire report here (PDF doc). I’ll dissect the report more closely later this week.

This entry was posted on Monday, October 8th, 2007 at 11:12 pm and is filed under Stats and Numbers, Technology. You can follow any comments to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.