HP is entering the retail photo printing market in India. The company is tying up with channel partners and existing players for HP branded outlets to tap into this market, estimated to be around 3 billion prints per year. About 3000 outlets are planned over the next 4 years as per HP India sales GM, consumer sales – imaging and printing group, Varadarajan Krishnan.
The retail presence will be through self-service & operated kiosks that will provide prints on canvas, mugs, t-shirts etc. and accept payments via credit cards.
The retail presence will be complemented by launching the Snapfish service in India. Snapfish India will be available at www.snapfish.co.in, using which, users will be able to order prints online.
It’ll be interesting to see how existing players – iTasveer and Picsquare and other recent entrants – ZoomIn react to this news. HP’s entry definitely heats up the market dynamics.
via ET
