IndyaRocks launches casual games, video chat

February 27, 2008 · Posted in Gaming India, India Social Networking · 12 Comments 

irlogo.jpgEver since its launch, IndyaRocks has continued to amaze me. They innovate and innovate quite frequently. Since their beta launch, they have introduced MoviePlex, SMS-Mobile features, wide screen video etc.

And tomorrow they will be launching their casual gaming section. As per Kalyan, the founder, the initial launch will have 800 casual games. Users will be able to rate, review and share games, with the ability for users to upload their own games. This will enable independent game developers to reach out to IR’s large community. They also plan to launch downloadable and multi-player games in partnership with major game development companies. They have also launched a new video chat feature.

Casual gaming is a flaming hot market - both in the US as well as in India. Zapak is betting big on gaming and recently, FXLabs acquired casual gaming aggregator Knibble for $3 million. So, I wont be surprised if the IndyaRocks gaming section becomes popular in no time.

I asked Kalyan on how they plan to compete with Zapak, which has a huge marketing budget. As per him, they do not intend to compete with Zapak. The gaming section was developed as a request from the member community.

I also asked him about their traffic details and how they are marketing IndyaRocks. In response, Kalyan mentioned that they are getting close to 1.5 - 2 million page views daily and are growing virally. They dont advertise and are pleased with the response generated from blog reviews and press releases.

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