Google is taking to grass root approach to educate and increase Internet awareness in India by starting a mobile Internet bus in India. The bus will tour 15 towns across the state of Tamil Nadu and provide access to content in English and Tamil to people in these towns.
As per Prem Ramaswami, Google product manager,
It is like a pilot study (for us). More than 19 per cent of Tamilians prefer Google Tamil for accessing the Internet and that is also one of the reasons to launch the bus project from Tamil Nadu
What do you think of this grass root approach ? Do you think we need similar approaches to increase Internet adoption in smaller towns and rural areas in India ? Will it fly ?
via release


