So says a global study on social media done by Universal McCann.
Results from the study indicate that Internet users in the US and Western Europe are passive participants on social media sites. Meanwhile, users from Asia and South America rank big on creating content on social media sites like blogs, social networks, video sharing etc.
While only 25% of US Internet users have uploaded a video to YouTube, 68% of Brazil’s Internet users have uploaded to video to YouTube.
Several other interesting highlights in the story here.