Comscore has released numbers related to the Indian Internet usage for May 2008. As per the report:
- 28 million users in the age group 15 & older accessed Internet from home – work locations
- This indicates a 27% jump in the Internet usage from last yearÂ
- India has one of the fastest growing Internet populations among the countries listed in the comScore world Metrix service
- The 28 million still represents only 3% of the population leaving room for tremendous growth (I’ve talked about this before)
Some additional bits from the report:
- Average Indian visitor is online 25 times a month with each visit averaging 28 minutes
- Users in the 15-24 age group spent 12 hours online and are the heaviest users
- Fastest growing web site categories include Map (64%), sports (60%), movies (55%), finance & news (52%)
The network of Google sites ranked highest in terms of visitors with nearly 20 million visitors.
- Orkut had 9.3 million visitors (up by 39%)
- Blogger had 7.3 million visitors (up 102%)
- YouTube had 6.3 million visitors (up 131 %)
Only 6 of the top 15 sites are indigenous websites.
Read the release here.
Comscore’ stats shud be taken with a pinch of salt
* It doesn’t measure cybercafe traffic
* It doesn’t measure traffic of people below the age of 15
It is a good reflection of office-going and home internet usage only and under reports site stats by as much as 50% in some cases however its utility is as a good comeptitive intelligence tool
Abhishek,
None of the metrics services are reliable enough
http://www.startupdunia.com/2008/01/02/comparison-of-web-analytics-sites/
http://www.startupdunia.com/2008/01/06/the-web-metrics-voodoo-strikes/
but, yes all of these gotchas do hold for the India report