How much is too much ?

The economy is shaky and the credit crisis has impacted technology startups as well. Almost daily, I end up coming across yet another interview, yet another perspective on the current economic crisis and what entrepreneurs / startups need to do to survive this crisis.

Advice from experienced entrepreneurs and VC’s is great. Its invaluable.

But then how much is too much ?

Lately, it seems that everybody who is somebody, is offering the same set of advice, topped with a personal touch. Its the same set of principles, no matter which way you spin it. I say enough of it already. 

The bottom line is:

1) Conserve cash — equate this to layoffs or cutting down on non essential costs or anything that comes to mind

2) Generate revenues — try to generate revenue that will help you sustain the business

Thats it – plain and simple.

There – I’ve spared you reading through yet another survival advice.

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