The economy is shaky and the credit crisis has impacted technology startups as well. Almost daily, I end up coming across yet another interview, yet another perspective on the current economic crisis and what entrepreneurs / startups need to do to survive this crisis.
Advice from experienced entrepreneurs and VC’s is great. Its invaluable.
But then how much is too much ?
Lately, it seems that everybody who is somebody, is offering the same set of advice, topped with a personal touch. Its the same set of principles, no matter which way you spin it. I say enough of it already.
The bottom line is:
1) Conserve cash — equate this to layoffs or cutting down on non essential costs or anything that comes to mind
2) Generate revenues — try to generate revenue that will help you sustain the business
Thats it – plain and simple.
There – I’ve spared you reading through yet another survival advice.

