Comments on: Web18 to launch horizontal portal ? http://www.startupdunia.com/internet/web18-to-launch-horizontal-portal-942 Indian startups | Entrepreneurship | India Internet Tue, 07 Feb 2012 07:25:18 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: pranav http://www.startupdunia.com/internet/web18-to-launch-horizontal-portal-942#comment-10208 pranav Thu, 22 May 2008 23:37:27 +0000 http://www.startupdunia.com/2008/05/14/web18-to-launch-horizontal-portal/#comment-10208 @rabi, they have indeed developed quite a broad and interesting portfolio of websites. Success isnt obvious because they do seem to be spending quite a bit on content syndication. @rabi,

they have indeed developed quite a broad and interesting portfolio of websites.
Success isnt obvious because they do seem to be spending quite a bit on content syndication.

]]> By: Rabi Gupta http://www.startupdunia.com/internet/web18-to-launch-horizontal-portal-942#comment-10180 Rabi Gupta Thu, 15 May 2008 04:19:08 +0000 http://www.startupdunia.com/2008/05/14/web18-to-launch-horizontal-portal/#comment-10180 I think Web 18 is unlike any other Indian portal. They have captured the market quite beautifully in recent times. Be it making their own trademark websites like ibnlive.com or acquiring vertical masters such as moneycontrol.com. More than that they have advertised all of thier products such that even if you are using any one of these websites you know each one of them. Now this moves seems to be a very interesting and intelligent one, as Web18 will not need to advertise heavily for this horizontal portal and success of this seems obvious. I think Web 18 is unlike any other Indian portal. They have captured the market quite beautifully in recent times. Be it making their own trademark websites like ibnlive.com or acquiring vertical masters such as moneycontrol.com. More than that they have advertised all of thier products such that even if you are using any one of these websites you know each one of them.
Now this moves seems to be a very interesting and intelligent one, as Web18 will not need to advertise heavily for this horizontal portal and success of this seems obvious.

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