Rediff exodus is an ominous sign

Since August, Rediff has lost four key executives -

– Long time product head – Zaki Ansari – who quit in August to join UTV New Media

– India Abroad editorial director Prem Panicker quit to join Yahoo India

– CFO Joy Basu left in August

– Most recently, Salil Chandrashekar, director of product development (was also spearheading Rediff’s minimalist approach)

A couple of executive moves here and there could be easily dismissed as normal. However, when 4 key executives quit in a short span of time, its definitely not a good sign.

Either there’s some internal turmoil @ Rediff or something else. None the less, such an exodus is a huge blow to Rediff, who I honestly think has already faltered with its minimalist strategy.

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31 comments

  1. “faltered with minimalist strategy”

    How is that? Its far easier and interesting to browse the much cleaner rediff.

  2. Rediff is far best unbiased news content site which I have seen but its marketing and flaws in customer complaints follow-ups is hitting it hard.

    It is also getting very severe competition from India Times which is backed by Times group and really good marketing folks.

    Still Rediff has good reader and online shopper base so it’s good time they wake up and look at their strategies.

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  4. I hope the folks at Rediff do away with the minimalist strategy.

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  6. Youre so cool! I dont suppose Ive read anything like this before. So nice to find somebody with some original thoughts on this subject.

  7. Rediff is far best unbiased news content site which I have seen but its marketing and flaws in customer complaints follow-ups is hitting it hard.

    It is also getting very severe competition from India Times which is backed by Times group and really good marketing folks.

    Still Rediff has good reader and online shopper base so it’s good time they wake up and look at their strategies.

  8. Nice very Nice……….

  9. rediff mail and share market quality also deteriorating since 2011.. all they have are ads, girls, rackets etc..

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