Since August, Rediff has lost four key executives -
– Long time product head – Zaki Ansari – who quit in August to join UTV New Media
– India Abroad editorial director Prem Panicker quit to join Yahoo India
– CFO Joy Basu left in August
– Most recently, Salil Chandrashekar, director of product development (was also spearheading Rediff’s minimalist approach)
A couple of executive moves here and there could be easily dismissed as normal. However, when 4 key executives quit in a short span of time, its definitely not a good sign.
Either there’s some internal turmoil @ Rediff or something else. None the less, such an exodus is a huge blow to Rediff, who I honestly think has already faltered with its minimalist strategy.