Microsoft has launched its digital advertising platform in India. India is the only country outside of US, where the company has launched the service.

As per Rajnish, India head, MS Digital Advertising Solutions, “The total advertising market in India is of $5 billion. But the online advertising market is still minuscule. We find there is enough scope (for growth).We expect the online advertising market to capture two to three per cent of the total advertising market in as many years.”

BollywoodHungama, Equity Master, HDFC Securities and Facebook have been roped in for the launch. NDTV Media is the exclusive sales partner for Microsoft. I’m not sure if outsourcing the ad sales to an outside entity is such a good idea. A similar attempt by Sify last year, already flopped. (Update: I missed out that the MSN-NDTV relationship has been in place for some time now).

As per NDTV Media COO, Niraj Dutt, they plan to have 750 advertisers on the platform by end of the calendar year.

Hmm..Rediff could rope in only 230 advertisers in the last quarter – do you think 750 is an achievable target till the rest of the year ?

via ET

This entry was posted on Thursday, February 21st, 2008 at 12:05 pm and is filed under India Online Advertising, Internet. You can follow any comments to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.