ESPN acquires CricInfo

Yes..The sports network that till recently was focussed on basketball, American football, baseball and Nascar seems to have been lured by the huge hype surrounding the recently concluded cricket world cup. Maybe they hope to cater to the growing interest in the sport in the United States among Asian expatriates. Or possibly, they just wanted to tap into the exploding Indian market. What better way to do it than foray into cricket ?

via ContentSutra

Update: Hindu has an interview with Lynne Frank, MD, ESPN EMEA on the CricInfo acquisition.

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One comment

  1. Pretty interesting development !

    Just read.. that there won’t be any website overhall and even the management would be pretty much the same. Perhaps, ESPN global wants to have pie in the cricket following over the internet.To start we can even expect cricinfo television ads.