Earlier, I had compared the players in the Indian online DVD rental market. This time around, I decided to do a head-to-head comparison of the Indian online travel portals.
Why online travel portals ?
The Indian online travel market is H-O-T !! Over the last year, the Indian online travel portal market has seen a lot of action – New players have emerged, VC investments have been made, aggressive online marketing campaigns and now even several international players are considering entering into the market – an all out race to get the biggest market share. Oh, and did I mention that the Indian online travel segment is the fastest growing e-commerce sector ?
I have tried to be as accurate as possible based on my research from publicly available sources. However, if you find any discrepancy, please feel free to let me know and I shall correct it accordingly.
1) It is difficult to estimate the traffic and market share for these two sites. Alexa doesnt display the traffic details for the travel sub portal for IndiaTimes. The only detail Alexa provides is that 2% of all visitors to IndiaTimes website visited their travel sub portal. Details for Rediff FareSearch dont even show up in the traffic details for Rediff.com.
2) Rediff FareSearch is more of a travel deal aggregator as opposed to a travel booking portal. What I mean is that they do not provide the ability to book flights on their site. Instead, they redirect you to the corresponding airline’s booking engine to complete the transaction.
So which sites are included in the head to head comparison ?
I have decided to include the five biggest players (Note:IndiaTimes travel may be bigger than some of these but I dont include them based on explanation above) in the online Indian travel segment based on their Alexa traffic details:
Without further ado, here’s the comparison matrix. Some additional observations follow