[...] Ibibo’s 1.5 crore Great Blogger Hunt managed to generate a lot of buzz, criticism and very likely, a huge chunk of traffic. However, as suspected, they failed to attract and generate good quality content. Looks like they’ve decided its time to scrap their contest and change the rules of the game, so that emphasis is placed on the quality of blog posts as well. [...]

[...] 1) Several of the startups are bootstrapped and consequently, they cant afford the huge marketing budgets or offer incentives like some of the big players. [...]