VoiceTap is a Noida based startup that hopes to connect knowledge seekers with knowledge experts. As the fast-food content on the Internet grows, its becoming more and more difficult to search for relevant, precise, authoritative answers to your questions on Google. VoiceTap hopes to make it easier for those seeking answers to questions to connect with domain experts. They have two main channels for connecting users and experts – via mobile phone (dial a short code) and via Internet (google talk or using VOIP software).
Consider the following scenario which illustrates a use case for VoiceTap:
Let’s consider the situation of a student wants to give his GMAT and go for higher studies to an ivy league B-School in the US. His typical decision making process would be: Family, friends, extended friends of family, the internet and experts (who know all about what has to be done). While the first four are relatively easy to access – it’s usually very hard to get the final and probably the most crucial of the decision making blocks. That’s where we step in. The knowledge seeker uses Getafixx to reach out to authoritative experts related to his area of interest. Getafixx evaluates his requirements – and connects him to firstly to an expert who can help with the GMAT preparations (or guide him related to that). While preparing – he faces problems related to Maths. Again, Getafixx steps in – and allows him to interact with an expert who can solve that query.
Currently, they focus on five domains that they think are most important in the Indian context – education, career, money and health. Anyone can ask a question and anyone can become an expert. They have a rating system in place to rate the experts, which will help surface the top experts on a given subject.
They were shortlisted in the top 100 Asia startups by Red Herring.
I think their idea has definite potential and on quite a few levels coincides with the concept behind Aardvark – although of course, Aardvark focuses only on your extended social graph.
I would suggest them to focus on a single niche as of now – education & career. Considering that they have several IIT graduates on the team, they can really carve out a loyal user base in this area. And the demand for education / career related counseling in the Indian market is always high. Once they evangelize this sector, they can start opening up other domains as well.