Scopial (MVP backed startup) and SheepStop are two startups that launched their community sourced T shirt design contests. The concept is simple – new design contests are regularly announced on the sites. Designers can participate and submit their designs – the community votes and the winning design gets prominent focus and the winning designer gets cash rewards. This model has been successfully executed by Threadless in the US.
They enter a somewhat crowded marketplace – other players like Myntra, Pringoo and InkFruit offer some of the same services (although one could argue that myntra and pringoo are much more generic).
So, unless Scopial and SheepStop have some major marketing / viral idea under their sleeve, its gonna be a challenge competing against some of these established (& well funded) players.
To build their brand and market their app, I would say the best place to start would be college campuses. Provide some free branded T shirts to college kids with some eye catching designs and use them as your college ambassadors. College Fests offer tremendous potential to market such apparel – provide some free t-shirts for a handful of kids to wear during the college fests. Additionally, they could also work with the college fest organizing committees to see if the design aspect of the college fest tee’s could be staged on their site. Leverage Orkut and Facebook effectively since those are some of the sites where majority of the urban youth spends their online time.
At the same time, approach design schools and students of NIFT etc. to sign up and submit and compete for their designs – great way to get new, fresh content with low overhead.
So to reiterate, unless they can nail this marketing aspect and or introduce some great virality, its gonna be an uphill battle for them. Success lies not only in cool designs but ‘being noticed’ in those cool desgins as well – and for that they need to tap into the youth demographic.
Yep, viral marketing could help indeed, it would help them diferentiate from the crowd.
Also having a great social media strategy is important.
Thank for sharing !!
i love your blog !
viral marketing is of course the best way to market products on the internet:*~
Marketing is everything to success, its never late to enter any business, its the way you tackle your competitors, watch them closely and double your move than theirs
.) After study a few of the blog posts on your website now, and I truly like your way of blogging. I bookmarked it to my bookmark website list and will be checking back soon. Pls check out my web site as well and let me know what you think.
ugg boots uk purchase provides an array of real ugg boots as well as leatherbased boots also provide uggs for sale right now goes by take a look at the bargains upon Ugg boots these days. Ugg boots traditional high ugg ugg traditional brief boots ugg genuine, produced from 100 organic leatherbased Sydney merino sheepskin ugg boots the style globe is actually raving regarding all of them ugg boots: discover all of your requirements ugg trunk right here.