MumbaiTrader is a new startup, offering social investing tips to Indians. The site brings together a network of pre-screened and verified advisors, who will offer their services to investors. Each advisor is ranked and investors can opt to follow an adivsor based on their rating and track record. This Covestor like model has been implemented by other Indian startups like MoneyVidya and MarketHero (which seems to have deadpooled now).
There are some aspects of the site that arent quite clear to me. Can any user join as an advisor ? What screening, if any, is done to join as advisor ? If any user can join as an advisor, then I suggest they change their marketing message – since it seems to give the wrong idea that advisors are pre-screened select set of users.
Additionally, access to every feature on the site requires you to login. Which is a huge limitation. You want the users to be able to access as much of your site as possible to get a feel of the site and its features. By forcing to login / signup before exploring the site features will severely limit the number of users signing up the service.