BeeVolve, an iAccelerator incubated startup, has launched its social media analytics product into pre-alpha. The platform ‘mines’ user sentiment from consumer shopping and review sites, twitter, blogs and mainstream media to provide insights into products and brands. Unlike services provided by other competitors, Beevolve provides a ‘feature level’ analysis of products / services, thereby providing a ‘sentiment analysis’ of the product.
For example, consider their sample case study of Times of India’s recent redesign. After mining content from twitter and forums, they provided the following analysis:
Tag cloud for the old Times of India design:
Tag Cloud for the new TOI Design:
Sentiment Ratings for the old and new design:
I think Beevolve has some great potential for success if it can get an initial roster of clients. As recent surveys have shown, social media usage for the younger generation is exploding – and Indian brands will sooner or later need to wake up and need some means to tap into that chatter.
Try http://brandpeek.com to see conversations around a brand. It’s a personal project of mine.
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