DesiHits launches iTunes store

Remember DesiHits – the Bollywood based site that received $1 million in funding from Draper Fisher Jurvetson and Trident Capital a few months back ?

Well, they just announced the launch of the DesiHits! iTunes store. The catalogue of digital music currently includes Bollywood, Bhangra, urban Desi fusion, Desi hip hop and R&B, as well as World beats and popular mainstream hits. With this, they are the first and only Bollywood based desi iTunes store.

Great idea. Will it work ? well, when it comes to Indian movies and music, piracy is rampant. We hate to pay for Bollywood music and some how, easily manage to get the latest songs off the net.

What do you think ?

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This entry was posted on Friday, June 8th, 2007 at 12:31 am and is filed under India Startups. You can follow any comments to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

5 comments

  1. Shubham
    June 8, 2007 at 5:24 am

    India is growing and Indians wordwide are also growing. Even if some of them believe in purchasing their music legally then this venture can become a success.

    Piracy is a major concern and the fact that there is no RIAA for Indian Music is also a problem.

  2. Anumks
    June 8, 2007 at 10:12 am

    You are correct. When it comes to music and movies we hate to pay for it. I have always managed to get free downloads.. Not only that while I was in the US, I have seen my friends managed to get free TV shows.. I mean the entire TV programming online.. pirated… I doubt the idea of opening the iTunes store.

    I would be more interested to see a blooywood blog… I could get more current and updated information of bollywood from many place. What I meant about bollywood blog is that, I want it to be a more of the following
    Bollywood gossip
    I want to see gossip pictures
    I want to see stories made out of pictures (which include bollywood stars)
    Cartoons made out of them and gossip about it

    Personally Iam more interested in Web2.0 stuff thats what I do in my blog (please visit http://go2indiaweb20.com )however I was also planning to start a bollywood gossip blog as I said above.. but cannot find time…

    Anyway if anything out there like that let me know.

  3. Gaurav
    June 9, 2007 at 2:13 am

    I think this is a good try. I doubt desis will buy too many Bollywood songs but, non-desis might. Also, non-Bollywood songs would be popular among NRIs (read so called “ABCDs”) and non-desis.

  4. pranav
    June 11, 2007 at 5:23 pm

    gaurav, which non-bollywood songs do you refer to ?

  5. amit
    July 28, 2007 at 4:04 am

    Have you actually checked out their site http://www.desihits.com Nice site that provides much of the Bollywood and Bhangra blog you may be looking for as well as new radio shows and podcasts every day