The idea seems to be disruptive. TV/Internet rights are sold for millions for cricket tournaments. However, stimulation of the match is cheap and won’t be subject to any copyright issues with the cricket boards.

Providing this as a FREE white label solution than creating a dedicated website would ensure a fast growth in user base. They have also created apps on Orkut and FB.

Making Money – Paid accounts (with audio commentary) and I assume audio/video ads for free users after end of the over or a wicket loss.

I thought majority of their traffic should be from USA and other non-cricket playing countries, but that’s not the case. cricfeeds.com gets about 90% of traffic from India. I guess they are people sitting in office who do not have access to TV. Why would someone watch stimulation over video or even audio of a cricket match?

They have more info here http://docs.google.com/Presentation?id=dhjcwqvj_88gt8wkcsh