CricFeeds is a pretty interesting startup. They provide a play by play simulation of a live cricket match.While I didnt get a chance to view an actual live match play, I was impressed with what little I saw. The simulation includes ball-by-ball action and includes actual fielder names, actions and positions on the field as the match is in progress. The simulation includes live audio as well as text commentary and a small chat module as well, where viewers can instally discuss about ongoing play. The entire simulation is browser based and doesnt require any downloads or such.
The service is offered as a white label solution instead of a direct to consumer app — in other words, the service is for other portals that can integrate the app into their site. Portals can customize the look and feel, branding and several other things. Portals can also manage the ad inventory for the app and the analytics as well.
The app is already deployed by several affiliates including IndyaRocks, WebDunia and several other newspapers.
Probably, the app has existed for a long time now, but I just discovered it recently — and found it compelling enough to write about it.
Here is my take on the service:
The idea seems to be disruptive. TV/Internet rights are sold for millions for cricket tournaments. However, stimulation of the match is cheap and won’t be subject to any copyright issues with the cricket boards.
Providing this as a FREE white label solution than creating a dedicated website would ensure a fast growth in user base. They have also created apps on Orkut and FB.
Making Money – Paid accounts (with audio commentary) and I assume audio/video ads for free users after end of the over or a wicket loss.
I thought majority of their traffic should be from USA and other non-cricket playing countries, but that’s not the case. cricfeeds.com gets about 90% of traffic from India. I guess they are people sitting in office who do not have access to TV. Why would someone watch stimulation over video or even audio of a cricket match?
They have more info here http://docs.google.com/Presentation?id=dhjcwqvj_88gt8wkcsh
Great info. I am going to need a decent amount of time to entertain your writing..