Sites running design contests are nothing new – CrowdSpring, DesignOutpost, 99Designs are some of the popular and successful sites, where each design project is run as a contest. Interested designers participate in the contest and submit their designs and the buyer selects the winning design. In the process, these sites take a cut from the project reward. In fact, StartupDunia’s logo was the result of a contest I ran at DesignOutpost.
CreADivity is a Bangalore based startup that provides similar design contest marketplace for Indian companies. After you register with the site, you can buy credits for Rs 1000/- and start a project of your own. You can then post your requirements and any specific things you want included as part of your design. Designers submit their samples and you can either select a winning design or in the end not accept any winning design, that is, if none are upto your expectations.
They claim to have about 450 creatives/designers on their site and are mentored under the TiE-EAP program.
One of the key differentiators for CreADivity is the price point, which is more suitable to Indian customers. However, while reviewing some of the design samples, I wasnt very impressed. There are few good ones, but at the same time, there are several that look pretty amateurish. They may be worth the money to some, but I’d prefer paying more for a quality job.
The challenge for CreADivity will be not only attracting clients, but attracting awesome designers as well. I’m make a couple of suggestions to them – Introduce a few widgets / sections on the main page that rotates through some of the latest projects/ designs. This will increase the ‘interestingness’ of the site. Secondly, I’d suggest considering a different name for the site itself. CreaADivity is confusing / convoluted to pronounce and spell.
If you’re looking for a quick design job, do check them out to see if they meet your requirements.
The logo itself sux!!!
btw, I too did not find many impressive designs. Some suck very badly.
If you see what U.S. gfx designers are designing in general, its quite impressive. I have seen some of the best gfx on DP.
I would agree with Rohan that the logo for creadivity is not very good. The concept is definitely good but a lot depends on execution.
Thanks for the comments & feedback. We are young startup in evolution stage and will definetely consider your suggestions.
Also, we did have a competition on creADivity Logo and the new logo has been finalised and will be up on website very soon.
i wish people like rohan would not be so hard on new startups. if they find 10 bad things i’m sure they can find that 1 something that the company should keep doing in order to succeed. tough luck! no wonder we can’t see enough positive and productive discussions around us.
creadivity: team, you definitely need a good logo and your website needs a revamp with a more professional look BUT i think you should continue with this concept. good designers will find you with more publicity and contests. so make sure you keep going on with that. you might even have people like rohan joining the bandwagon and rooting for you then
Thanks Ruhani for your feedback.
As i said we are growing and such feedback will help us grow faster and further!
Also we have launched our new logo. It is up on the website (www.creADivity.com) and also check http://www.creADivity.com/Blog for one screen shot of all the three colors for logo
The new Logo looks Great and very professional. Seems you guys have really started working on your venture. Good Luck !
don’t you think the block should be only behind the “D” in the new logo? as in, ‘D’ for designs.
just a suggestion.
Interesting topic, good topic for designers
Thanks all for the appreciation on the new logo!
The reason behind the block covering both A and D is that we do intend to provide design services to support advertising needs of companies and hence “AD”.
I think this website is good. Logo also OK.
I was planning to come up with a somewhat similar idea. This site has definitely given lots of ideas on what to do and not to do.
Creadivity should be able to grow very well in next 1-2 years I think. Great thinking by the originator!
Hey guys/gals, interesting concept. The idea of having contests online is something that I really liked but one suggestion…..pals, take out the worthless submissions and just keep the winners or best ones after a while. The junk really spoils the image of the entire site.
Thanks Nirav & Raghu! Will keep your comments in mind.
How does Creadivity plan to differentiate and move forward in future?
Lately, I have seen a lot of new ventures on the same concept coming up. Do you think it will be able to survive if everyone uses the same concept? Like the video cassette player. It was a riot when it came but we had the Indian market flooded with cheap imitations. The question is at what speed this company can pick up and how long will it survive since advertising etc is all and only about building a brand power.
Lata…I must say all your points are very much relevant. There are ventures coming in similar space and hence there is going to be fierce competiton. We do have our plans and strategy to counter the same and continously innovate – whether it is on building a stronger and easy to use feature rich platform or working alongwith creADivity members to come up with newer tools….
We will surely keep in mind your comments and will continously take relevant steps some of which would be visible in next 30 days or so.