Desiji – Yet Another Social network for Indians

desijilogo.jpgAs if there arent enough social networks already competing for the Indian audience, Desiji is yet another social network targeted towards Indians.

The site has the regular fan fare you’d normally expect from a social network such as user profiles, friends, groups/networks, events, videos, classifieds etc.

As per the founders, here’s how they think they’re different:

1) We think Indian as a global then just a local

2) Offer 1 to 1 as well as 1 to Many peer social networking just made for Indian

3) Concept : “Connect, Share, Market”.

Users connect by joining unique concept called Network, which could be
1) regional 2) school 3) college 4) professional and 5) group/interest

4) Focused on Indian between age 15-65

desiji.JPG

Honestly, I dont think these are any differentiation factors at all.  I think Desiji does not have the extra punch that would be needed to compete in a market dominated by Orkut, Facebook et. al. Lets see how long they can stay alive and take a shot at the Indian social networking market.

Share:
  • Print
  • del.icio.us
  • Facebook
  • email
  • HackerNews

This entry was posted on Monday, April 28th, 2008 at 8:43 pm and is filed under India Social Networking. You can follow any comments to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

7 comments

  1. step2blog
    April 29, 2008 at 4:01 am

    their logo copied from kijiji
    good start

  2. naman
    April 29, 2008 at 11:55 am

    indians SocNet should try and build around orkut. people dont have an apetite to join multiple SocNets

  3. aj
    April 29, 2008 at 3:49 pm

    Per their web site says… “desi” and ji” are separate words. In my opinion Orkut, Facebook, et…. focus on global community…..vs desiji just focus on Indian community worldwide. Its seems just made for Indian. I guess concept makes sense. Lets see how they work it out to make it better. Good Luck.

  4. Prashant
    May 4, 2008 at 11:29 am

    I wrote about a few of the players in the Indian Social networking space just a few hours ago. I totally share your opinion of just too many social networks being out there. Do let me know on what you think of this.
    http://maskytech.blogspot.com/2008/05/indian-social-networking-mess.html

    Cheers:)

  5. pranav
    May 5, 2008 at 11:41 am

    @prashant

    you left out itimes, minglebox etc..

  6. Randhir
    May 15, 2008 at 2:57 pm

    None of the sites(indyarocks, desiji, yaari etc ..)
    have the professional presentation ..
    They just want to get lucky on the cheap I guess.
    I just can’t believe how and why minglebox got 10 Million, somebody
    really have to take that money back !!

  7. Web Hosting
    May 27, 2008 at 5:51 pm

    I like the way this site looks. So many networking sites in the market now. Difficult to choose a good one.