While reading ContentSutra the other day, I noticed the TravelGuru banner on the right sidebar. And couldnt help wondering how out of context the banner was – in terms of time.
Time based contextual ad campaigns are effective – but only at the relevant time. Outside of the time window, they hardly make sense. Just like this one. I guess, TravelGuru took the easy way out.
Funny. I noticed it recently as well and blogged it – http://v-slog.blogspot.com/2008/02/contextual-ad-messages.html. Out of context can actually be quite effective, given the ad clutter we see, but this one is just laziness.
Vikas,
two of us noticed it — i hope this isnt TG’s intentional marketing ploy — if so, its working..after all, they got our attention, didnt they ?
-p
Pranav & Vikas
The banner you are referring to is served by DGM-India affiliate network. These are static banners as you know.
TG & DGM ill normally design banners according to the time and context. But it is the responsibility of the publisher to use those banners appropriately.
So..its not a contextual ad..!!!