Online advertising market in India

I have searched quite extensively for statistics related to online advertising in India – how big is the market, who are the biggest online Indian advertisers, which portals lead the segment, what kind of advertising is popular – CPM / CPC / CPA and finally – how much is the average CPM rate for these Indian portals.

The closest story I found related to my questions above was Anurag Gupta’s guesstimate.

Now, Businessworld has a story in its latest edition, which answers pretty much all the questions above.

Some interesting points:

• Rediff leads the Indian portals in terms of pageviews followed by Yahoo India and Indiatimes.
• Average CPM rates for Indian portals is between 100-125 Rs.
• E-commerce and FMCG companies are the leading online advertisers
• Ebay India,Travelguru, Makemytrip, Yatra, Sulekha, Bharatmatrimony, Shaadi,99acres, Naukri, banks are the leading online advertisers.

Read the entire story here.

I’ll elaborate further on this post tomorrow. Till then, its over and out at my end. Enjoy !

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Comments

9 Responses to “Online advertising market in India”

1. Geeta Eral says:

   April 16, 2007 at 4:27 am

   Hi Pranav,

   Looks like this is going to be an interesting article. Will watch out for your comments tomorrow

   Cheers!

   Geeta
2. pranav says:

   April 16, 2007 at 5:01 pm

   Geeta,

   Work commitments have pushed this post to mid-week

   Pranav.
3. udkl says:

   March 25, 2008 at 10:33 pm

   Damn …. So the Indian Advertising market(Online) is based on the money of a few TOP companies that share a massive 60% of the advertising !!! ….. Very Bad …..

   If and when they stop their advt campagins ….. I fear that day !!

   Till then , I’ll support the good Ol’ Adsense
4. Ankur Gattani says:

   June 6, 2008 at 9:00 am

   With trends in celebrity blogging and their presence on social media, is it likely that brands wishing to interact with their audience over the internet would spend more on the web not just in display advertising, but enabling interactions, perhaps on the lines of axeland/petkapaap.in etc.?

   Thanks and keep up the great work! rather useful stuff for young aspirants looking for a pie of the internet spends..
5. Ashit says:

   July 15, 2008 at 6:12 am

   Thanks a Lot Pranav.
   The data really helped me a lot.
6. imran khan says:

   August 20, 2008 at 3:57 pm

   hi friends,

   i will appreciate if anybody can tell me,how much advertising revenue being spent on travel,healthcare,automobile,jobs,news and technology related–portals.

   looking forward to hearing from u,plz contact me on[meee_imran@yahoo.com]

   all the very best
   imran
7. jayakumar.j says:

   August 30, 2008 at 6:59 am

   please inform me what is the advertising scene in india and its evaluation fromhte past to modern times