While reading a story on digital marketing in India, came across a few interesting bits:
- As per a study conducted by Nokia India and TNS India, Indian mobile users accessed Internet for 2.4 day a week as compared to 2.7 days a week via a PC
- 28% accessed Internet as compared to 26% via PC’s
- Internet advertising in India grew by 45% in 2008 to touch Rs 363 crores (1.7% of the advertising pie)
- Internet advertising in India is projected to grow at 25% in 2009
via Livemint
Could you share the source which says “28% accessed mobile Internet as compared to 26% via PC’s”. I read this Mint article yesterday but I don’t seem to find any reference to this study.
When you translate the percentage to absolute numbers, it sounds very high – i.e. about 10 million use mobile internet in India? If it is true, it is good news.
We have seen growth in the traffic of oneindia.mobi but not to those levels
Yes, i didn’t find the information in the MINT article either. However, I found this link on the Nokia site…
http://advertising.nokia.com/news/press-releases/nokia-study-paints-bright-future-for-mobile-advertising-as-consumers-embrace-the-mobile-internet
I went back to the print version. It is in the print version of the Mint article and not on the online version.
Yes, once 3G does become a reality and “affordable” there is no doubt mobile internet will be big but in today’s world I don’t think it is big.
i provided the link in the story. Embedding here again:
http://www.livemint.com/2009/03/16213420/Ad-traffic-picks-up-tempo-onli.html
if you cant access it for some reason, it might be the case that livemint is filtering access by country / ip.
Mobile advertising would continue to grow as more and more mobile phone users get hooked on texting and mobile browsing.~.~
mobile advertising would be the trend in the next few years because of the growth of mobile users.”*~