UTV Media launches mobile music video channel in India

UTV New Media, the digital arm of UTV, has launched India’s first exclusive music video channel on mobile TV. Called UTV@play, users will be able to access music videos from a varied catalog, which includes not only Bollywood but international music as well. The service is available for Idea, Vodafone, BSNL and MTML subscribers.

  • IDEA – SMS “IDEATV to 55456” or WAP download (IDEA portal)
  • BSNL – SMS “MYTV to 55447”
  • MTNL (Delhi) – SMS “SUB to 53388”
  • Vodafone – SMS “VODAFONETV to 111” WAP download (Vodafone Live)

The cost of the service is Rs 10/day or Rs 30/month. Of the entire mobile user base, the current estimated size of mobile TV users in India is about 1 lakh users.

Mobile TV usage will most certainly increase once 3G becomes more prevalent.

via release

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6 comments

  1. Wonderful release……..cheers to UTV team.

    I have downloaded the client and njoying the music channel on my mobile even in the loo… !!

  2. You can also visit http://www.mimobi.tv to download the mobile TV.

  3. Hey..can u tel me how effective it is. i mean the speed and is there any compatibility issues?

  4. can u tel me is there any speed problem or any compatibility issue?

  5. Mobile music is the trend nowadays, it makes sense to have great music on your mobile phone.~..

  6. mobile music is great, i love to listen to mp3 while on the move.`.`

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