India online advertising market worth Rs. 250 crores, India mobile advertising is Rs 40 crores

Two interesting stories related to the Indian online advertising market:

1) Business Today has a good story covering the full spectrum of digital advertising companies in India – from full fledge interactive agencies to online Indian ad networks.

Most interesting tidbit from the story:

* As per a Lintas media report, Internet advertising in India is Rs 215 crores ( a 43% Y-o-Y growth)
* Possibility of the market growing to Rs 2500 crores by 2011
* Current mobile advertising in India is Rs 40 crores, expected to grow to Rs 500 crores by 2011

You can read the entire story here.

2) ContentSutra has another story on figures released by FICCI, which puts the Indian online advertising market at Rs 270 crores, a 69% Y-o-Y growth. Online advertising was just 1.3 % of total Entertainment & Media advertising in 2007.

If you take the average of both figures, it puts the Indian online advertising market at Rs 242.5 crores.

Compare this to an estimate released by Starcom MediaVest Group in April 2007 which put the Indian online advertising market at Rs 225 crores.

Similar Posts

• GroupM releases advertising forecast for Indian media
• 28% of Indian mobile users accessed the Internet
• Microsoft launches digital advertising platform in India

Comments

2 Responses to “India online advertising market worth Rs. 250 crores, India mobile advertising is Rs 40 crores”

1. lalit bhamare says:

   August 30, 2008 at 5:56 am

   do you think that the domestic rular area product is survive in the market as their is
   having a good quality? how they are advertisement effectively with the less mony
   please give the soluton which are satisfactory with all angels in like country india
   beacuse it is very difficuct to launch new product.
2. Anish says:

   August 30, 2008 at 3:01 pm

   Guys,

   Just curious. Google came out of nowhere and ran away with almost 81% of search share to yahoo’s 9%. I have been an admirer of yahoo for long, but if u look at India’s online universe and user behaviour, how do u perceive yahoo as a product for now and for times ahead? I feel an eerie sense of stagnation in yahoo’s approach, considering most users still look at it as just email and messsenger. So no matter wat yahoo does to strengthen its arsenal, the recall or perception seems to have stagnated.

   Indiatimes, Rediff and Sify have ceased to report any more inorganic growth spurts, but can yahoo pull off a coup in india’s growing internet community? My personal view is…yahoo is under-marketed among the youth….I mean its visibility..when it comes to new products or services is too dim, so it ends up remaining a mail and messnger brand….a strong one at that.

   Any views?