Majority of the VC firms from Silicon Valley now have an India focused fund and several Indian companies as part of their portfolio.
Yes, India’s market is blazing hot right now and ‘Go East’ is the new mantra.
There’s no denying that India is hot – but how hot exactly is the consumer Internet space in India ?
The Comscore India report put the Indian Internet penetration rate at 3% with the total user base at 22 million.
That pegs the total Indian population at 733.33 million.
As per the latest Indian census report, the urban population accounts for 27.8% of the total Indian population.
Assuming India’s population is 733.33 million, this puts the urban population at ~203 million (27.8%).
Now, as per the latest TRAI figures (PDF file), broadband subscriber stands at ~2 million.
Getting real that broadband is still a distant dream in rural areas in India, the 2 million can be safely assumed to be contributed from urban areas.
So, 2 million of ~203 million urbanites have broadband – roughly 1%. Thus, broadband penetration in India can be assumed at about 1% (if you calculate it for the actual Indian population of ~ 1 Billion, the penetration rate will dip way further down).
Do these figures give enough incentives for VC’s to invest in the Indian consumer Internet space ?
Let us briefly look at the major VC investments in Indian consumer Internet companies:
Sequoia India – Guruji, Travelguru, MingleBox, ApnaLoan, Shaadi
Helion – Komli, MakeMyTrip
Matrix Partners – seventymm
Norwest Venture Partners – Yatra, Sulekha
Canaan Partners – bharatmatrimony
NEA IndoUS Venture Fund – Via / Flight Raja
KPCB – cleartrip, naukri
If you look closely, you’ll notice that majority of these investments are either into travel portals or existing, prominent portals (shaadi, sulekha, naukri etc.).
Very few are actually “startups” in the true sense.
Well, okay – the penetration rate is miserable. But look at the growth rate – 33%, fastest in the world as per Comscore. Yes, true..the growth rate is stupendous. But the growth rate does not actually depict broadband / “always-on” usage – the piece that is key to the proliferation of consumer Internet space.
Is that in any way, affecting the VC investment decisions in the Indian consumer Internet segment ? Should we be betting on the double digit growth rate or be wary of the poor penetration rate ?
Note: I’ve tried to be as accurate as possible. in case you notice any errors, kindly give me some leeway – its 3 in the morning as i write this


Nice analysis Pranav.You could have made this look more interesting by adding some economic aspect like size of online advertising (life blood of present day internet ventures) and revenue and cash flow of existing ventures (reddif,indiatimes,info edge).
I would like to add that from consumer point of you indian internet market is very cold.I hardly see any entreprenuer comming with local idea with global standard execution.Too many me-toos donot make it a exiting place.
ANothey way to look at this is that indian internet market is vigin. Tt is more open then for experimentaion then any other market.No visible brands.No great success stories.
Problem with indian internet market is its user base.User base have not reached to a critical mass can lift (and hence reward) a (original) idea overnight.To be successful in indina it isnecessary to have both online and offline presence for whcih you need lots of capital.This create a chicken and egg like situation.You will not have traction becoz u lack offline presence and u would not like to have offline presence till u get proof of concept online and get a VC to fund your expension.
IMHO we dnot need VCs we need ideas and people who can execute those ideas to the prefection.
Satpal,
very true – the travel portals that have been so successful – these have combined the offline – online model well. To reach the ‘critical mass’, you need to go offline as well
Let me see if I can come up with an interesting way to plot the dimensions of advertising and revenues against the figures from this post…
very interesting read….i have a strong feeling that in 2008 more investments are going to be in the social networking domain…