In an insightful post, Deap Ubhi, co-founder and CEO of Burrp, says that India is not yet ready for online or mobile entrepreneurship.
this is where india diverges a bit from many other countries that are currently cultivating some great startup ideas. why is india different? my theory is simply this: the delta (or difference) between what many consider to be india’s market size and its addressable market size is vast.
the mobile market in india is closing in on just below half a billion. that’s almost twice the entire population of the united states. how many of those mobile subscribers are on prepaid plans? how many of them are below the poverty line? how many of them are unemployed? qualitatively, how many of them are just struggling to get a 4th grade education, can’t afford medicine for their illnesses, and frankly, don’t give a shit about anything except making sure their mobile allows them to talk to their circle
The post definitely gives us some food for thought. Deap has had the experience of running Burrp for about 3+ years now and it’d be foolish to dismiss his opinion as lame.
I had touched upon a similar topic way back in 2007 — even though India’s potential seems huge (1 Billion), actual figures are pretty dismal.