Internet advertising in India to reach Rs 2250 crores by 2009

July 11, 2007 · Posted in india online advertising · 1 Comment 

Yes, you read it right. Thats exactly what a ZenithOptimedia projection says. Internet advertising market in India was Rs 210 crores in 2006 and is likely to double to Rs 450 crores by end of 2007. The market is estimated to touch Rs 2250 crores by 2009, accounting for 6.8% of the entire advertising pie. Currently, Internet ad spend in India accounts for only 1% of the entire market.

These estimates seem a bit far stretched to me for a couple of reasons:

1) Broadband internet base is not growing at a meteoric rate

2) At the given time (mid 2007), there just arent enough publishers in India

via AgencyFaqs

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India is the worlds fastest growing market in Entertainment and Media space

June 25, 2007 · Posted in Stats and Numbers, entertainment, india online advertising · Comment 

As per a study by PriceWaterhouseCoopers (PwC), India is set to become the worlds fastest growing market for entertainment and media.  The Indian E&M space is expected to reach RS 100,000 crores by 2011. Asia-Pacific is the fastest growing region, with India and China leading the region at a CAGR of 18.5% and 16.8% respectively over the next five years.

Internet advertising is poised to emerge as the fastest growing segment over the next five years.

US will be the largest but slowest growing market at 5.3% CAGR by 2011.

via BS

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What’s your say on ad banners on Indian blogs ?

June 24, 2007 · Posted in India Web 2.0, India blogs, india online advertising · 6 Comments 

While a storm brews in the US blogosphere on a controversial ad campaign from Microsoft, the second session at IAMAI’s Web 2.0 conference touched upon the topic of using blogs as a marketing tool in the Indian market (If you do not have the time or patience to sit through the 1 1/2 hour video, catch a brief summary at ContentSutra).

A couple of panelists, including Garima from Citibank, were of the opinion that ad banners on blogs were a bad idea. The rationale being that advertising on blogs disrupts the sanctity and integrity of blogs.

I strongly disagree. Majority of the Indian blogs already use Adsense as part of their blogs and as long as bloggers have a disclosure policy, I think ad banners on blogs are perfectly acceptable.

What do other Indian bloggers feel about this ? Also, as part of the blog audience, what do you think about this ? Should blogs have ad banners ?

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Paypod online ad network launches in India

June 6, 2007 · Posted in india online advertising · 1 Comment 

US based online ad network, PayPod, will launch its ad Network in India in three weeks. Currently, they have been beta testing the service with WebDunia. The network will include both, online and mobile ads. The company is in talks with publishers such as Reliance and mobile developers such as Mobile2win and Bugzy.

via AgencyFaqs

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Some interesting tidbits from Indian online world

May 17, 2007 · Posted in India blogs, India portals, india online advertising · 1 Comment 

A story in Financial Express explains the online promotion of the movie Metro on Shaadi.com.

No, this post isnt about this promo. A couple of other bits in the story caught my eye:

1) Revenue through Desktop TV for MSN India has reached $40K per month, a 250% YoY increase. Number of advertisers jumped from 65 in 2005 to 260 today.

Hmm…pretty interesting…I think Rediff is a bigger portal in terms of market share and pageviews than MSN India. As per Rediff’s earnings report early today, they had 177 advertisers. While MSN India had 260 advertisers ? That’s almost 80 more advertisers !!!

2) Multiplexes account for 60 - 70% of all ticket sales. For PVR Cinemas, one of the leading multiplex players, 17 - 18% of their ticket bookings happens at the PVR website.

Full story in FE.

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