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GroupM releases advertising forecast for Indian media

pranav — Mon, 27 Apr 2009 17:56:04 +0000

GroupM has released a research report ‘This Year, Next Year – India Media Forecasts’, which highlights the current as well as the forecast for 2009 for advertising spends across different Indian media.

Digital media is expected to reach Rs 850 crores in 2009 and also is projected to account for the larges Y-o-Y change (25%). For the 2008 year, digital media witnessed the largest Y0Y change of 74% with radio coming in second at 49%.

Entertainment, Education, FMCG, telecom (recession unaffected categories) accounted for 50% of the advertising spend in 2008, while recession impacted categories like real estate, infotech, financial services,retail etc. accounted for 27% of the total advertising spend in 2008. For 2009, the former is projected to contribute 54% of the total advertising spend while the latter is forecast to contribute 23% to the total advertising spend.

The leading Indian advertisers in the digital space are: ICICI, Citibank, HSBC, LIC, Maruti, R-ADAG, Airtel, HUL, Naukri, Shaadi, BharatMatrimony, Nokia and MakeMyTrip.

You can view the entire report here (PDF file).

If you need insight and data related to advertising spend in Indian media, this report is a must-read.

Comments

April 28, 2009, Mukul commented: What about Mobile Media ?
April 28, 2009, creADivity commented: Good for the entire advertising sector with digital media growing at faster pace as it contributes a major portion of overall advertising
May 9, 2009, Nitin commented: With education institutes contributing much towards ad spend and digital media growing by leaps and bounds websites having a regular flow of students stand to benefit the most. Also, the fact that IIMs CAT 09 is now online, websites offering online preparation services will rule the roost in MBA prep sector.
November 4, 2010, Fire Surround · commented: online advertising is very efficient specially if you advertise your products on the PPC model ""
December 2, 2010, Hyperpigmentation Treatment commented: you can see that there is a massive growth in online advertising these days, google paved the way on ppc '~,

28% of Indian mobile users accessed the Internet

pranav — Tue, 17 Mar 2009 16:48:50 +0000

While reading a story on digital marketing in India, came across a few interesting bits:

As per a study conducted by Nokia India and TNS India, Indian mobile users accessed Internet for 2.4 day a week as compared to 2.7 days a week via a PC
28% accessed Internet as compared to 26% via PC’s
Internet advertising in India grew by 45% in 2008 to touch Rs 363 crores (1.7% of the advertising pie)
Internet advertising in India is projected to grow at 25% in 2009

via Livemint

Comments

March 18, 2009, BG Mahesh commented: Could you share the source which says "28% accessed mobile Internet as compared to 26% via PC’s". I read this Mint article yesterday but I don't seem to find any reference to this study. When you translate the percentage to absolute numbers, it sounds very high - i.e. about 10 million use mobile internet in India? If it is true, it is good news. We have seen growth in the traffic of oneindia.mobi but not to those levels :-(
March 18, 2009, JM commented: Yes, i didn't find the information in the MINT article either. However, I found this link on the Nokia site... http://advertising.nokia.com/news/press-releases/nokia-study-paints-bright-future-for-mobile-advertising-as-consumers-embrace-the-mobile-internet
March 18, 2009, BG Mahesh commented: I went back to the print version. It is in the print version of the Mint article and not on the online version. Yes, once 3G does become a reality and "affordable" there is no doubt mobile internet will be big but in today's world I don't think it is big.
March 18, 2009, pranav commented: i provided the link in the story. Embedding here again: http://www.livemint.com/2009/03/16213420/Ad-traffic-picks-up-tempo-onli.html if you cant access it for some reason, it might be the case that livemint is filtering access by country / ip.
July 9, 2010, Abigail Clark commented: Mobile advertising would continue to grow as more and more mobile phone users get hooked on texting and mobile browsing.~.~
July 26, 2010, Amelie Griffiths commented: mobile advertising would be the trend in the next few years because of the growth of mobile users."*~
September 12, 2010, Logan Robinson commented: mobile advertising would be the next wave of the future:,;
October 24, 2010, DL-Phenylalanine Side Effects : commented: mobile advertising will be the next popular way of promoting products and services;-,
December 20, 2010, Amp Accessories commented: there is always a growth on mobile advertising, it would be the trend of the future :"*
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Online advertising is broken

pranav — Mon, 24 Nov 2008 23:52:13 +0000

Last week, Mozilla announced that they’d reached the milestone of their 1 billionth addon download. It took 3.5 years to reach this milestone and is quite an incredible feat indeed.

If you take a look at the list of the most popular addons, ‘Adblock Plus’ tops the list with about 279,854 weekly downloads. I have been using this addon for a long time now and totally love it. It blocks all ads and any ad serving related javascript on your Firefox instance. It’s quite interesting though — that the most popular addon provides you the ability to block ads – the very sole revenue source that most of the Web 2.0 sites rely on and that drove most of the Web 2.0 mania.

What does it tell us ?

That online advertising in its current form is simply broken. Online advertising has come to be perceived simply as a certain amount of torture, that every user should be subject to, to avail the free service that they are using. Popularity of Adblock Plus just shows that given a chance, users will tune out the advertising, no matter what.

So, how exactly can online advertising be fixed ? Of course I dont know the answer yet, else I’d have gone my way cashing out on it.

However, one great example on how advertising can become more engaging are the amazing Apple ads on New York Times. If you havent seen these ads, I’d suggest you take a look — they’re simply amazing.

Comments

November 25, 2008, Rajeev commented: Hi People are using remote to skip advertisements on TV. Now users can also block advertisements on websites. I think now it is time to think about active advertisements rather passive or forced advertisements. I am trying to launch a venture on similar line. Thanks, Rajeev http://www.brandsindiaonline.com

India online advertising market worth Rs. 250 crores, India mobile advertising is Rs 40 crores

pranav — Mon, 17 Mar 2008 16:04:34 +0000

Two interesting stories related to the Indian online advertising market:

1) Business Today has a good story covering the full spectrum of digital advertising companies in India – from full fledge interactive agencies to online Indian ad networks.

Most interesting tidbit from the story:

* As per a Lintas media report, Internet advertising in India is Rs 215 crores ( a 43% Y-o-Y growth)
* Possibility of the market growing to Rs 2500 crores by 2011
* Current mobile advertising in India is Rs 40 crores, expected to grow to Rs 500 crores by 2011

You can read the entire story here.

2) ContentSutra has another story on figures released by FICCI, which puts the Indian online advertising market at Rs 270 crores, a 69% Y-o-Y growth. Online advertising was just 1.3 % of total Entertainment & Media advertising in 2007.

If you take the average of both figures, it puts the Indian online advertising market at Rs 242.5 crores.

Compare this to an estimate released by Starcom MediaVest Group in April 2007 which put the Indian online advertising market at Rs 225 crores.

Comments

August 30, 2008, lalit bhamare commented: do you think that the domestic rular area product is survive in the market as their is having a good quality? how they are advertisement effectively with the less mony please give the soluton which are satisfactory with all angels in like country india beacuse it is very difficuct to launch new product.
August 30, 2008, Anish commented: Guys, Just curious. Google came out of nowhere and ran away with almost 81% of search share to yahoo's 9%. I have been an admirer of yahoo for long, but if u look at India's online universe and user behaviour, how do u perceive yahoo as a product for now and for times ahead? I feel an eerie sense of stagnation in yahoo's approach, considering most users still look at it as just email and messsenger. So no matter wat yahoo does to strengthen its arsenal, the recall or perception seems to have stagnated. Indiatimes, Rediff and Sify have ceased to report any more inorganic growth spurts, but can yahoo pull off a coup in india's growing internet community? My personal view is...yahoo is under-marketed among the youth....I mean its visibility..when it comes to new products or services is too dim, so it ends up remaining a mail and messnger brand....a strong one at that. Any views?

India Social Media marketing – Using Orkut

pranav — Tue, 11 Mar 2008 21:42:35 +0000

Despite the fact that the Indian online population is small, they have latched onto social media pretty early. Social networking sites and blogs are the most popular forms of social media, with a large following from the Indian online audience.

As of June last year, Orkut had 7.2 million unique visitors from India. Facebook had 0.78 million unique visitors, with a month over month surge of a whopping 230% (via AgencyFaqs)

Assuming that India has 24 million Internet users, this means that about 30% of the Indian Internet users have used Orkut.

Blogs have turned out to be shockingly popular – 85% of the online Indian users read blog

Thats almost 20 million Indian Internet users

So, when it comes to digital marketing in India, are Indian marketers warming up to the social media phenomenon ?

In this multi-part series, I’m planning to pick each of the five channels (Orkut, Facebook, YouTube, blogs, brand websites) and discuss various marketing initiatives by Indian companies in each channel.

Advertising – Marketing on Orkut:

Several Indian companies were advertising on Orkut via AdWords, which Google had integrated into Orkut a short while ago. However, rising problems, mainly cultural, forced Google to remove ads from Orkut.

It is unclear at this point as to when ads will be enabled on Orkut again. I guess Google is still trying to figure out a way to effectively monetize Orkut.

Meanwhile, companies can probably pursue guerilla marketing tactics via scraps, but chances of running into legal problems via this method are plenty. Companies can probably provide branded widgets for stuff like greetings, photos, music etc – Orkut does allow users to embed HTML code in scrapbooks and festivals like Diwali, New Year etc. are times when you do see a lot of greetings scraps all over the place.

Several companies like MTV have sought out the option to run official communities on Orkut. Here’s the official MTV India community on Orkut.
At this time, Orkut doesnt offer varied advertising options similar to Facebook’s sponsored groups, social ads, pages etc. (I wonder why). The OpenSocial developer platform is yet to produce any interesting Orkut apps, partly because the OpenSocial platform API was half baked. (The only two publicly released Orkut applications are PhotoAttack and Hangout). As a result, companies cant yet build entertaining, engaging apps like they can for Facebook.

Till Google opens up advertising on Orkut again, the options for marketers to tap into that huge Indian demographic are pretty limited.

Can you think of any innovative ways of marketing on Orkut under the current circumstances ?

Comments

March 13, 2008, Sanjana commented: Well written article. It will be great if you can publish your articles in SiliconIndia also as I am a member of Siliconindia, I am sure that most of the members will like reading it. http://www.siliconindia.com/register.php?id=T49I1Fh5
September 6, 2008, vishal patel commented: We are marketing on orkut communities is it illegal to do that ?

When advertising loses its context

pranav — Fri, 22 Feb 2008 14:38:01 +0000

While reading ContentSutra the other day, I noticed the TravelGuru banner on the right sidebar. And couldnt help wondering how out of context the banner was – in terms of time.

Time based contextual ad campaigns are effective – but only at the relevant time. Outside of the time window, they hardly make sense. Just like this one. I guess, TravelGuru took the easy way out.

Comments

February 22, 2008, Vikas commented: Funny. I noticed it recently as well and blogged it - http://v-slog.blogspot.com/2008/02/contextual-ad-messages.html. Out of context can actually be quite effective, given the ad clutter we see, but this one is just laziness.
February 24, 2008, pranav commented: Vikas, two of us noticed it -- i hope this isnt TG's intentional marketing ploy -- if so, its working..after all, they got our attention, didnt they ? -p
March 1, 2008, Srini commented: Pranav & Vikas The banner you are referring to is served by DGM-India affiliate network. These are static banners as you know. TG & DGM ill normally design banners according to the time and context. But it is the responsibility of the publisher to use those banners appropriately. So..its not a contextual ad..!!!

Microsoft launches digital advertising platform in India

pranav — Thu, 21 Feb 2008 16:05:13 +0000

Microsoft has launched its digital advertising platform in India. India is the only country outside of US, where the company has launched the service.

As per Rajnish, India head, MS Digital Advertising Solutions, “The total advertising market in India is of $5 billion. But the online advertising market is still minuscule. We find there is enough scope (for growth).We expect the online advertising market to capture two to three per cent of the total advertising market in as many years.”

BollywoodHungama, Equity Master, HDFC Securities and Facebook have been roped in for the launch. NDTV Media is the exclusive sales partner for Microsoft. ~~I’m not sure if outsourcing the ad sales to an outside entity is such a good idea. A similar attempt by Sify last year, already flopped.~~ (Update: I missed out that the MSN-NDTV relationship has been in place for some time now).

As per NDTV Media COO, Niraj Dutt, they plan to have 750 advertisers on the platform by end of the calendar year.

Hmm..Rediff could rope in only 230 advertisers in the last quarter – do you think 750 is an achievable target till the rest of the year ?

via ET

Comments

February 21, 2008, Nikhil commented: The NDTV Media-MSN partnership is a fairly old one.
February 21, 2008, pranav commented: Nikhil - thanks for pointing that out. corrections done.

Rediff Q2 revenue up by 18%, search in Indian languages coming

pranav — Thu, 01 Nov 2007 22:00:01 +0000

Rediff just announced their Q2 (quarter ending Sept 30 2007) earnings report. Some key highlights:

* Revenues for quarter totaled $7.86 million, increase of 18% YoY

* Indian online revenues totaled $5.73 million, an increase of 22% while US publishing revenues totaled $2.13 million, increase of 9%

* Although revenue shot up, net income was $0.89 million as compared to $1.5 million for the same quarter last year – about 40% drop

* # of registered users reached 59.8 million – a 25% increase compared to last year

* 190 companies advertised on Rediff. Top 10 of those contributed 45% of the online revenue, compared to 57% last year.

The company is currently beta testing Rediff Language Search in 8 Indian languages. Users will be able to search in the language of their choice using this service.

via release

Comments

November 2, 2007, Santosh commented: Perhaps someone ought to dig updata on how many of these advertisers are mainstream versus pure online businesses. I often see ads from DELL, HP, Auto Makers. No idea how much of the online ad business is coming from these guys. I don't see much in the Entertainment vertical. Google's self-serve AdSense has been gaining traction with online businesses and again is missing mainstream advertisers. - Santosh
November 12, 2007, Tulika commented: Most of the online ads seen are from the travel, matrimony, jobs trio. Recently, I have noticed universities like Symbiosis and Pearl advertise. Online advertising still has some catching up to do in India with only 190 companies trying to advertise on Rediff.
November 16, 2007, Javajee commented: I have not seen any posting from you lately? I miss the steady stream of news/deals from you...
December 4, 2007, Prashanth commented: Hi Inidian startup coverage sites are here Thanks Prashanth http://cdprashanth.blogspot.com/2007/12/indian-startup-coverage.html

When Indian websites have to rely on TV to market themselves

pranav — Fri, 12 Oct 2007 05:22:34 +0000

You hardly see an Internet website advertising on the TV in the US. After all, both are competing marketing channels – and the Internet is considered to be the emerging medium, giving TV a run for its money.

But apparently, the scenario is quite contrary in India.

TV advertising has become one of the preferred ways for Indian Internet websites to extend their reach. TV advertising of the Internet portals registered a growth of 190 per cent during January-August 2007 as compared to the same period in 2006 as per a latest report by AdEx India, a division of TAM Media. The number of Internet portals advertising on TV increased from 82 in January-August 2006 to 143 in January-August 2007.

www.Homeshop18.com, www.cleartrip.com, www.indiatimes.com, www.yatra.com, www.zapak.com, www.timesjobs.com, www.makemytrip.com, www.monster.com etc are someÂ of the leading Internet websites advertising on TV.

via BS

Quite interesting, but an unfortunate trend.

I mean, all these are the big portals – some with deep pockets, others with significant venture funding. And if they have to rely on TV advertisements, what does that translate into for the smaller startups ? Very few of the startups will be able to afford TV advertising, even if they are venture funded.Â Besides, if the startup relies on advertising as a revenue generator, how would it be able to rope in advertisers if the startup itself, chooses to advertise on TV.Â I mean, you gotta drink your own kool-aid, right ?

Comments

October 12, 2007, Ankur commented: Well, Internet in India does not have the kind of reach(to people) it has in US. TV in India, is a medium that reaches many more people. Btw, u just started the trend (Internet firms getting advertised through Internet) ;)
October 15, 2007, Vikas commented: On the contrary - I think its good news. TV reaches a far wider mass and these internet portals are trying to bring that mass online. Internet Advertising requires a thriving e-commerce ecosystem, and all these portals are trying to be that. I doubt any of their TV spend is cannibalizing their online spend.
October 15, 2007, pranav commented: to a certain extent, its true. but then, consider this - what room does it leave for a small startup competing in the same space ? to bring the mass online, the missing infrastructure piece also needs to be filled in.
January 23, 2008, Sandeep commented: It is right that currently T.V is the major advertising channels for all the brands...but it is going to changes in the near future ..the rate with which e-commerce portals are emerging in India and ...the expansion of internet and mobile... the advertinsing big bukies are going to divert towards the new online means...I was through one of the website to be launched soon www.progressiveidea.com. They promises to adveritse poeple the ads of their choice....Its a gud way let the people decide what they want...not like an idioot box.
January 30, 2008, jagan commented: Its really interesting to see that TV plays important role in comunication in INDIA.I feel communication should become far much better through other fast means like mails etc.There are so many hosting companies in INDIA now where people can take hosting from them and do bussiness from them .It is one means of communicating to their customers.But this communication has to grow still.I have been using one of the webhosting company in bangalore called manashosting.Its good company.All i need to tell is visit such good companies and try to use such type of good services where your way of living will change.

IAMAI conference on Digital Marketing

pranav — Fri, 14 Sep 2007 02:24:55 +0000

IAMAI is organizing a Digital Marketing Conference tomorrow.Â The conference is titled ‘Wake up and Smell the Coffee’ with the objective of taking a hard look and rethinking your perception of digital advertising.

You can watch the live webcast here.

Advertising agency WPP grows 22% in India

pranav — Fri, 17 Aug 2007 13:50:25 +0000

While WPP registered only a low single digit growth in the developed markets (5.1% in North America, 3.1% in Europe and just 2.3% in the UK), it grew by a whopping 29% in China and 22% in India as per the first half results announced by the agency.

On a separate note, G2, owned by WPP,Â is close to acquiring three small to medium agencies in the digital marketing space in India.

A testament to how strong the advertising industry (including online-digital advertising) are growing in India.

Yatra ads on TechCrunch

pranav — Mon, 13 Aug 2007 02:06:08 +0000

Probably not one of the best examples of targeted advertising. But none the less, I was quite surprised to find Yatra banner ads on TechCrunch. The ad seemed to appear as part of the TribalFusion ad network. Wonder if this was intented or just a fluke.

Comments

August 25, 2007, Matt commented: That was no fluke. Wasnt targeted towards TechCrunch either. TribalFusion could check that you are from India, or that you are an Indian who normally checks Indian sites. So you were served an ad targeted towards that demographic. ICICI ads on TechCrunch, Indian loans or car ads are normal while visiting foreign sites (in TB, Adsense, CPX etc)

Yahoo India acquires stake in ad network Tyroo

pranav — Wed, 18 Jul 2007 14:43:39 +0000

Yahoo India announced that it has acquired a 35% – 50% in online ad network company Tyroo. Tyroo is part of the Smile Interactive
Technologies Group (Smile Group). The cash infusion by Yahoo! will be used to invest aggressively in technology and sales network to reach out to the vast number of small and medium sized advertisers and publishers in India. Yahoo will get a board seat on Tyroo (via release).

Nikhil has many more details on ContentSutra.

While on the topic of online advertising in India, it would be great to know whats on the mind of the advertisers when it comes to the online medium.

There was an interesting piece on the advertiser’s perspective by Ratish Nair, CEO, Interactive Avenues. I’ve highlighted a few points below:

Hereâ€™s typical client speak â€“ and perception:

â€œInternet does not have critical mass.â€

â€œUsers on the Internet are not sufficient to warrant serious spends on the internet.â€

â€œI have used the Internet and did not get much from it.â€

â€œTV and Print gives me the reach I want.â€

â€œTwo sites give me all the reach I need, why should I advertise elsewhere.â€

â€œOnly teenagers are there on the internet.â€

CPMs on the internet are easily at Rs 150 or less. CPTs on channels like Star Movies, NDTV 24×7 etc can be as high as Rs 2,500 to Rs 3,000. Print can be even more expensive. Compare this with the Internet at Rs 150! While the ROI-led advertisers like banks, insurance, travel, internet businesses spend heavily on the net, their business models and extensive tracking mechanism enable them to figure out exactly how the internet is working for them. Therefore, spending on the internet is literally a no-brainer for them. But what about other advertisers?

Internet advertising in India to reach Rs 2250 crores by 2009

pranav — Wed, 11 Jul 2007 04:37:52 +0000

Yes, you read it right. Thats exactly what a ZenithOptimedia projection says. Internet advertising market in India was Rs 210 crores in 2006 and is likely to double to Rs 450 crores by end of 2007. The market is estimated to touch Rs 2250 crores by 2009, accounting for 6.8% of the entire advertising pie. Currently, Internet ad spend in India accounts for only 1% of the entire market.

These estimates seem a bit far stretched to me for a couple of reasons:

1) Broadband internet base is not growing at a meteoric rate

2) At the given time (mid 2007), there just arent enough publishers in India

via AgencyFaqs

Comments

July 11, 2007, Gaurav commented: I would say there aren't enough quality publishers in Indian Internet space.

What’s your say on ad banners on Indian blogs ?

pranav — Mon, 25 Jun 2007 01:27:12 +0000

While a storm brews in the US blogosphere on a controversial ad campaign from Microsoft, the second session at IAMAI’s Web 2.0 conference touched upon the topic of using blogs as a marketing tool in the Indian market (If you do not have the time or patience to sit through the 1 1/2 hour video, catch a brief summary at ContentSutra).

A couple of panelists, including Garima from Citibank, were of the opinion that ad banners on blogs were a bad idea. The rationale being that advertising on blogs disrupts the sanctity and integrity of blogs.

I strongly disagree. Majority of the Indian blogs already use Adsense as part of their blogs and as long as bloggers have a disclosure policy, I think ad banners on blogs are perfectly acceptable.

What do other Indian bloggers feel about this ? Also, as part of the blog audience, what do you think about this ? Should blogs have ad banners ?

Comments

June 26, 2007, Deepak Shenoy commented: I write a blog with adsense on it. While I do have ads of every variety, I also have written articles that are not flattering to the companies that seem to advertise on my site - In fact, in one instance I have specifically disclosed that such company ads may be displayed on the page. I don't get the integrity equation. Citigroup has a division that releases research reports on stocks ("buy", "sell" etc) and also have a banking or other relationship with the same company? For instance they said "BUY Indian Hotels" (The taj group of hotels) - http://www.indiaearnings.com/sub_india/compnews.php?autono=287796 - and they also have a co-branded card with Taj Hotels. You might say "but they are different divisions!" - to me, the viewer, it would pretty much sound like an integrity problem at the same lines as blogs with ads. Especially with third party ads like adsense where the advertiser can place an ad without the blogger even knowing about it.
June 26, 2007, pranav commented: Deepak, Blogs and blogging has been so popular because they give the blogger the freedom of self expression. in other words, you write whatever you're passionate about. As a result, blogs and bloggers are generally more closely scrutinized about integrity, disclosure and such. Blogs and the blog audience form a very vibrant, enthusiastic, passionate and last but not the least - very opinionated ecosystem. One of the foundations of this ecosystem is trust. Any external factor (ads and banners) introducing bias into this ecosystem generally does not fare well with the blog audience. I could go on, but you get the picture.
October 30, 2007, Sidhartha Bezbora commented: There is nothing wrong in putting ad banners in blogs. Most people start blogging as a hobby and in the process if they start putting some ads and earn some extra penny then there is no harm in it. Again a lot depends on the kind of blog where ad banners have been put. A new blogging ecosystem is getting developed there are millions of blogs out there some one is always looking to monetize his site. For example I love blogging and if my blog can financially support me I would love to leave my job and blog full time. Amit of Labnol.org is now a full time blogger earns good from his blog . He is full time into blogging and left his job. He is doing an excellent job.
October 31, 2007, pranav commented: sidhartha, you nailed it -- if only these marketers felt the same way :-)
November 1, 2007, Ebrahim Mafooz commented: We i being a web hosting provider and designer find many blogs hosted under me have google adsence associated with it. Mostly blogs are started just as a hobby and if its successfull they atleast get returns to pay up their hosting charges. And ads mostly dont become disturbing unless its a pop up or like so. and as sidhartha said its becoming a great revenue zone for all the newbies to the internet.
July 11, 2008, Praveen commented: If blogger is really interested in personal blogging, he need not add advertisements in his blog. My web company hosts blogs at very cheap cost. I don't think that blogs hosted by us need banner ads for recovering the hosting cost.

Paypod online ad network launches in India

pranav — Thu, 07 Jun 2007 03:10:56 +0000

US based online ad network, PayPod, will launch its ad Network in India in three weeks. Currently, they have been beta testing the service with WebDunia. The network will include both, online and mobile ads. The company is in talks with publishers such as Reliance and mobile developers such as Mobile2win and Bugzy.

via AgencyFaqs

Comments

November 27, 2007, Adi commented: Has anybody used paypod so far. Have they got any advertisers on their list..??

There arent enough publishers (websites) in India

pranav — Thu, 31 May 2007 15:05:12 +0000

In an interview with AgencyFaqs, Manish Agarwal, VP Marketing for Rediff, talks about the Indian Internet landscape, some of the challenges to Internet penetration and finally, some of the efforts Rediff is taking in the mobile VAS and Web 2.0 areas.

Some interesting tidbits -
In a question about the role of ad networks in India, Manish says -

Whatâ€™s happening is that ad networks are playing a good role in creating a long tail. There are networks, for example, like Komli and Tribal Fusion, which are doing a good job. For example, Tribal Fusion has the USP of working with niche sites, it helps in targeting a very savvy and niche audience. It helps advertisers in planning their ad campaigns beyond Rediff or Yahoo. There are clients who look for that kind of audience. Whereas for us, it would be more of carpet bombing.

Responding to a question on whether there are sufficient publishers (websites) in India,

Thatâ€™s what it seems like. If the number of publishers increases, more content will be created. As Ajit (Balakrishnan, Rediffâ€™s CEO) rightly says, more publishers are the key to the growth of the industry. For example, we keep hearing about the advent of local languages on the internet. That can only happen when there is published content in the languages.

Finally, he also touches upon the topic of the actual number of Internet users in India. The IAMAI report (PDF) is pretty confusing in terms of ‘active Internet users’, ‘ever Internet users’ etc.

Read the entire interview here.

Comments

May 31, 2007, Zaid Farooqui Blogs » 77mil PC Users, 20mil Internet Users in India commented: [...] By Zaid Farooqui In Business, India May 31, 2007 01:37 pm Perm Link | No Comments | Subscribe to RSS 0 Comments Trackback URL:http://www.zaid360.com/wp-trackback.php?p=178 » [...]

Nautanki.tv targets Rs 12 crores by 2008

pranav — Tue, 08 May 2007 03:50:18 +0000

Business-standard has a story on Nautanki.tv and their efforts to become the video portal destination for NRIs. With about 100K hits per day, the portal has close to 40 per cent of its users from the US and UK. They recently also announced a program where Indian bloggers can participate in a revenue sharing agreement by displaying the Nautanki video player on their blogs. The company expects its revenues will touch Rs 12 crore by 2008 — yes you read it right – 12 crores .
One interesting caveat that the story highlights:

“The other common theme is that none of these players, including Nautanki.com, is keen on introducing user generated content (UGC) which is the most popular format on portals like Youtube and Yahoo video.”

Rest of story in BS.

Comments

May 10, 2007, jay commented: ya i have seen this nautanki.tv idea but is it for indian bloggers only.The thing is that will they be able to maintain the quality of content for a long time.now their content is good and they are doing pretty good.
February 22, 2008, max commented: This nautanki.tv is such a failing business model~~~i heared an inside news that they are not even able to pay their rent and other such bills~~~HAHA~~~this is what happens when stupid people with no entreprenurial skills try to think that they are smart businessman~~~and they say that they pay you for showing off their content~~BULL****~~pay your bills first. then pay your customers~~~i hope all the bloggers stay away from their content~~~i dont think they will be able to pay you~~~BEWARE~~~
February 22, 2008, dheeraj singh commented: Yeah... stay away from such sites!!

GoaFest2007 – Advertisers yet to embrace the Internet

pranav — Sat, 21 Apr 2007 05:04:46 +0000

At the recently concluded GoaFest2007, Frederic Joseph, regional CEO – EMEA and APAC for Zed Digital highlighted the significance of Internet as a critical advertising medium. Key summaries that I found of interest:

“With the expansion in digital media, the number of touch points is also increasing. Companies have to keep their eyes and ears open to be at the forefront of whatâ€™s happening and to know where their audience is shifting.”

Talking about Web2.0, and how UGC empowers the Internet user:

“They can be anything they want; they can be broadcasters, critics, news reporters, celebrities, cameramen, media owners, etc”

Talking about online advertising in India, he says:

“In India specifically, ad spends on the Internet formed only 1 per cent and were expected to go up to 3 per cent by the end of 2008.”

If the above piques your interest, you can read the rest of the story.

Online advertising market in India

pranav — Mon, 16 Apr 2007 03:22:22 +0000

I have searched quite extensively for statistics related to online advertising in India – how big is the market, who are the biggest online Indian advertisers, which portals lead the segment, what kind of advertising is popular – CPM / CPC / CPA and finally – how much is the average CPM rate for these Indian portals.

The closest story I found related to my questions above was Anurag Gupta’s guesstimate.

Now, Businessworld has a story in its latest edition, which answers pretty much all the questions above.

Some interesting points:

Rediff leads the Indian portals in terms of pageviews followed by Yahoo India and Indiatimes.
Average CPM rates for Indian portals is between 100-125 Rs.
E-commerce and FMCG companies are the leading online advertisers
Ebay India,Travelguru, Makemytrip, Yatra, Sulekha, Bharatmatrimony, Shaadi,99acres, Naukri, banks are the leading online advertisers.

Read the entire story here.

I’ll elaborate further on this post tomorrow. Till then, its over and out at my end. Enjoy !

Comments

April 16, 2007, Geeta Eral commented: Hi Pranav, Looks like this is going to be an interesting article. Will watch out for your comments tomorrow Cheers! Geeta
April 16, 2007, pranav commented: Geeta, Work commitments have pushed this post to mid-week :-( Pranav.
April 16, 2007, Online advertising in India « Sukshma, Santosh Dawara commented: [...] For as far as I can remember, I was never able to come up with anything concrete on what the Indian advertising space looked like. Pranav from StartupDunia seems to have some answers on the shape of things today. He uncovered this BusinessWorld article titled - “Big Media goes online”. The article is detailed and does cover some interesting statistics. The rates for online advertising on every portal reflects the number of pageviews only to a small extent. In any case, entrepreneurs with web properties will find the article extremely interesting. [...]
April 16, 2007, Online advertising in India « Sukshma, Santosh Dawara commented: [...] For as far as I can remember, I was never able to come up with anything concrete on what the Indian advertising space looked like. Pranav from StartupDunia seems to have some answers on the shape of things today. He uncovered this BusinessWorld article titled - “Big Media goes online”. The article is detailed and does cover some interesting statistics. The rates for online advertising on every portal reflects the number of pageviews only to a small extent. What are the other factors at play here? Entrepreneurs with web properties will still find the article extremely interesting. [...]
March 25, 2008, udkl commented: Damn .... So the Indian Advertising market(Online) is based on the money of a few TOP companies that share a massive 60% of the advertising !!! ..... Very Bad ..... If and when they stop their advt campagins ..... I fear that day !! Till then , I'll support the good Ol' Adsense
June 6, 2008, Ankur Gattani commented: With trends in celebrity blogging and their presence on social media, is it likely that brands wishing to interact with their audience over the internet would spend more on the web not just in display advertising, but enabling interactions, perhaps on the lines of axeland/petkapaap.in etc.? Thanks and keep up the great work! rather useful stuff for young aspirants looking for a pie of the internet spends..
July 15, 2008, Ashit commented: Thanks a Lot Pranav. The data really helped me a lot.
August 20, 2008, imran khan commented: hi friends, i will appreciate if anybody can tell me,how much advertising revenue being spent on travel,healthcare,automobile,jobs,news and technology related--portals. looking forward to hearing from u,plz contact me on[meee_imran@yahoo.com] all the very best imran
August 30, 2008, jayakumar.j commented: please inform me what is the advertising scene in india and its evaluation fromhte past to modern times