India Online Advertising

27
Apr 09

GroupM releases advertising forecast for Indian media

GroupM has released a research report ‘This Year, Next Year – India Media Forecasts’, which highlights the current as well as the forecast for 2009 for advertising spends across different Indian media.

Digital media is expected to reach Rs 850 crores in 2009 and also is projected to account for the larges Y-o-Y change (25%). For the 2008 year, digital media witnessed the largest Y0Y change of 74% with radio coming in second at 49%.

digital-media-forecast

Entertainment, Education, FMCG, telecom (recession unaffected categories) accounted for 50% of the advertising spend in 2008, while recession impacted categories like real estate, infotech, financial services,retail etc. accounted for 27% of the total advertising spend in 2008.  For 2009, the former is projected to contribute 54% of the total advertising spend while the latter is forecast to contribute 23% to the total advertising spend.

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India Online Advertising — 5 comments

17
Mar 09

28% of Indian mobile users accessed the Internet

While reading a story on digital marketing in India, came across a few interesting bits:

  • As per a study conducted by Nokia India and TNS India, Indian mobile users accessed Internet for 2.4 day a week as compared to 2.7 days a week via a PC
  • 28% accessed Internet as compared to 26% via PC’s
  • Internet advertising in India grew by 45%  in 2008 to touch Rs 363 crores (1.7% of the advertising pie)
  • Internet advertising in India is projected to grow at 25% in 2009

via Livemint



India Online Advertising / Stats and Numbers — 12 comments

24
Nov 08

Online advertising is broken

Last week, Mozilla announced that they’d reached the milestone of their 1 billionth addon download. It took 3.5 years to reach this milestone and is quite an incredible feat indeed. 

If you take a look at the list of the most popular addons, ‘Adblock Plus’ tops the list with about 279,854 weekly downloads. I have been using this addon for a long time now and totally love it. It blocks all ads and any ad serving related javascript on your Firefox instance. It’s quite interesting though — that the most popular addon provides you the ability to block ads – the very sole revenue source that most of the Web 2.0 sites rely on and that drove most of the Web 2.0 mania.

What does it tell us ? 

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India Online Advertising — 1 comment

17
Mar 08

India online advertising market worth Rs. 250 crores, India mobile advertising is Rs 40 crores

Two interesting stories related to the Indian online advertising market:

1) Business Today has a good story covering the full spectrum of digital advertising companies in India – from full fledge interactive agencies to online Indian ad networks.

Most interesting tidbit from the story:

* As per a Lintas media report, Internet advertising in India is Rs 215 crores ( a 43% Y-o-Y growth)
* Possibility of the market growing to Rs 2500 crores by 2011
* Current mobile advertising in India is Rs 40 crores, expected to grow to Rs 500 crores by 2011

You can read the entire story here.

2) ContentSutra has another story on figures released by FICCI, which puts the Indian online advertising market at Rs 270 crores, a 69% Y-o-Y growth. Online advertising was just 1.3 % of total Entertainment & Media advertising in 2007.

If you take the average of both figures, it puts the Indian online advertising market at Rs 242.5 crores.

Compare this to an estimate released by Starcom MediaVest Group in April 2007 which put the Indian online advertising market at Rs 225 crores.



India Mobile / India Online Advertising — 2 comments

11
Mar 08

India Social Media marketing – Using Orkut

Despite the fact that the Indian online population is small, they have latched onto social media pretty early. Social networking sites and blogs are the most popular forms of social media, with a large following from the Indian online audience.

  • As of June last year, Orkut had 7.2 million unique visitors from India. Facebook had 0.78 million unique visitors, with a month over month surge of a whopping 230% (via AgencyFaqs)
  • Assuming that India has 24 million Internet users, this means that about 30% of the Indian Internet users have used Orkut.
  • Blogs have turned out to be shockingly popular – 85% of the online Indian users read blog
  • Thats almost 20 million Indian Internet users

So, when it comes to digital marketing in India, are Indian marketers warming up to the social media phenomenon ?

In this multi-part series, I’m planning to pick each of the five channels (Orkut, Facebook, YouTube, blogs, brand websites) and discuss various marketing initiatives by Indian companies in each channel.

Advertising – Marketing on Orkut:

Several Indian companies were advertising on Orkut via AdWords, which Google had integrated into Orkut a short while ago. However, rising problems, mainly cultural, forced Google to remove ads from Orkut.

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India Online Advertising / India Social Networking — 2 comments

22
Feb 08

When advertising loses its context

While reading ContentSutra the other day, I noticed the TravelGuru banner on the right sidebar. And couldnt help wondering how out of context the banner was – in terms of time.

Time based contextual ad campaigns are effective – but only at the relevant time. Outside of the time window, they hardly make sense. Just like this one. I guess, TravelGuru took the easy way out.

tguru2.jpg



India Online Advertising — 3 comments

21
Feb 08

Microsoft launches digital advertising platform in India

Microsoft has launched its digital advertising platform in India. India is the only country outside of US, where the company has launched the service.

As per Rajnish, India head, MS Digital Advertising Solutions, “The total advertising market in India is of $5 billion. But the online advertising market is still minuscule. We find there is enough scope (for growth).We expect the online advertising market to capture two to three per cent of the total advertising market in as many years.”

BollywoodHungama, Equity Master, HDFC Securities and Facebook have been roped in for the launch. NDTV Media is the exclusive sales partner for Microsoft. I’m not sure if outsourcing the ad sales to an outside entity is such a good idea. A similar attempt by Sify last year, already flopped. (Update: I missed out that the MSN-NDTV relationship has been in place for some time now).

As per NDTV Media COO, Niraj Dutt, they plan to have 750 advertisers on the platform by end of the calendar year.

Hmm..Rediff could rope in only 230 advertisers in the last quarter – do you think 750 is an achievable target till the rest of the year ?

via ET



India Online Advertising / Internet — 2 comments

1
Nov 07

Rediff Q2 revenue up by 18%, search in Indian languages coming

Rediff just announced their Q2 (quarter ending Sept 30 2007) earnings report. Some key highlights:

* Revenues for quarter totaled $7.86 million, increase of 18% YoY

* Indian online revenues totaled $5.73 million, an increase of 22% while US publishing revenues totaled $2.13 million, increase of 9%

* Although revenue shot up, net income was $0.89 million as compared to $1.5 million for the same quarter last year – about 40% drop

* # of registered users reached 59.8 million – a 25% increase compared to last year

* 190 companies advertised on Rediff. Top 10 of those contributed 45% of the online revenue, compared to 57% last year.

The company is currently beta testing Rediff Language Search in 8 Indian languages. Users will be able to search in the language of their choice using this service.

via release



India Online Advertising / Internet — 4 comments

12
Oct 07

When Indian websites have to rely on TV to market themselves

You hardly see an Internet website advertising on the TV in the US. After all, both are competing marketing channels – and the Internet is considered to be the emerging medium, giving TV a run for its money.

But apparently, the scenario is quite contrary in India.

TV advertising has become one of the preferred ways for Indian Internet websites to extend their reach. TV advertising of the Internet portals registered a growth of 190 per cent during January-August 2007 as compared to the same period in 2006 as per a latest report by AdEx India, a division of TAM Media. The number of Internet portals advertising on TV increased from 82 in January-August 2006 to 143 in January-August 2007.

www.Homeshop18.com, www.cleartrip.com, www.indiatimes.com, www.yatra.com, www.zapak.com, www.timesjobs.com, www.makemytrip.com, www.monster.com etc are some  of the leading Internet websites advertising on TV.

via BS

Quite interesting, but an unfortunate trend.

I mean, all these are the big portals – some with deep pockets, others with significant venture funding. And if they have to rely on TV advertisements, what does that translate into for the smaller startups ? Very few of the startups will be able to afford TV advertising, even if they are venture funded.  Besides, if the startup relies on advertising as a revenue generator, how would it be able to rope in advertisers if the startup itself, chooses to advertise on TV.  I mean, you gotta drink your own kool-aid, right ?



India Online Advertising / Internet — 5 comments

13
Sep 07

IAMAI conference on Digital Marketing

IAMAI is organizing a Digital Marketing Conference tomorrow.  The conference is titled ‘Wake up and Smell the Coffee’ with the objective of taking a hard look and rethinking your perception of digital advertising.

You can watch the live webcast here.



India Online Advertising — No comments

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