JuxtConsult released their annual ‘India Online‘ report highlighting the status of Internet usage in India. While the actual report costs about $3500, we do get a peek into a few tidbits thanks to a story in Economic Times.
- More than half of the Indian online population comes from outside the eight largest cities. In other words, Tier II and III cities.
- 66% of users came from SEC A and B classes in 2006. They now account for only 56% of the users
- 19-35 age group comprised 76% of the users in 2006. In 2007, they account for only 67% of the total users
- 21% came from an IT background in 2006. In 2007, only 17% hailed from an IT background
- 78% of users still have primary access to Internet from their workplace. Access from homes is increasing
- 28% of the Internet users owned a car
- 34% of Internet users owned a credit card while 90% have mobile phones
- 59% of the users browsed in English in 2006, while 41% browse in English in 2007
Of course, the biggest highlight of the study – India has 30 million Internet users.
via ET.
Update: AgencyFaqs has additional stuff on brand perception and recall for major websites and also the market share in the verticals market.
