Carwale generated 10000 leads
In an interview with the Hindu, Mohit Dubey, founder CEO of Carwale, says that they’ve “helped more than 10,000 new car buyers to enter into a transaction“. More than 50,000 recommendations have been made using their car recommendation engine and 40% of the users who enter a purchase inquiry end up buying the car. He talks about a few pioneering efforts by Carwale - a used car price guide, car recommendation engine, instant online price quotes, which differentiate them from other competitors.
Their revenue model is from generating sales leads to car companies as well as financing companies. With over 20,000 used car listings (Rs 500 per listing), used car classifieds also seems to be a lucrative revenue stream.
He estimates that 5-10 % of total car sales in India will take place over the Internet.
Complete interview at Hindu
June 26th, 2007 at 8:07 pm
they should also compare other websites like bharathautomobiles.com
January 17th, 2008 at 1:17 pm
In the car market, Most of south india is currently dominated by CarSalesIndia.com. The portal was originally launched as a used car portal and it now has evolved into the new car segment as well. We also operate a dedicated portal for used bikes via BikeSalesIndia.com
March 31st, 2008 at 1:37 am
This is Nice news for automobile industry and next year growth increases over 75%.
April 7th, 2008 at 10:51 am
Lot of new entrants in this business. http://www.cardekho.com, infibeam.com and keep on counting. i am sure this field is getting hotter and may the best guy win.
June 27th, 2008 at 5:38 am
Various companies have used the online as a medium to reach out to the “end customersâ€.
Few players have used online as a medium for the age old idea of product selling - like futurebazaar.com, eBay.in, Indiaplaza.in, whereas few companies have restricted to service selling covering various industry; like naukri.com for jobs, magicbricks.com for property, shaadi.com for matrimonial services and now the most interesting one for me is Reliance’s Bigflix.com for Movie Rentals in India.
I have done my best to keep abreast of the B2C online trend for past few years and now see few players venturing with its services for the auto industry. Though I do believe that it’s a proven concept in the US, as few US websites claims that 25% to 30% of the sales leads for US car dealership is generated by these websites.
Many players have studied this trend in the US and believe that as usual in eCommerce the trend would follow in India too.
But what do you consumers think? How would you behave to their services? What would you use these auto website’s services for?
(a) For Information - to get information on price, EMI & Insurance Calculations, to know promotions available at any given time, models and dealership reviews?
(b) Will you further use their services to forward your “interests†on a “model†to these websites such that they can get the price quotes for the car you looking for from ALL the dealers in your location delivered to your email inbox?
(c) If these websites provide an option to buy a car online with all information to make a decision, insurance and finance options, will you be convinced to buy a car sitting at your home?
a. If so, will you just buy a NANO online?
b. Or will you also buy other cars in the small segments like Indica, Maruthi 800 etc..?
c. Or will you buy all cars?
I have these thoughts. What do you guys think?
July 28th, 2008 at 11:50 am
Many new websites are coming up in car sales domain- another one is http://www.indiacarsales.com (www.chennaicarsales.com) - absolutely free.