Business Standard reports that Seventymm has acquired 100 % stake of Delhi based Madhouse for an undisclosed amount. The acquisition does seem to bolster Seventymm’s presence in the northern region. With other heavy weights like Reliance ADAG, Nimbus etc. planning to enter the online DVD rental market, its a good time for Seventymm to reinforce its leading position.
See here for my comparison of the online DVD rental players in India.