Why pay when you can create your own ringtone ?
Ringtones are a big business in India, the worlds 2nd largest mobile market. They in fact make up for more than 35% of all mobile VAS revenues.
Isnt it time that companies stop charging for ringtones ? Why even pay the Rs. 7-15 for a ringtone ?
If you want to stop paying for ringtone downloads and want to create your own ringtones from your MP3 files, here’s a step by step guide for doing so (this is an old story - I recently came across it while doing housekeeping on my delicious links). The process involves installing a couple of open source softwares, so the inintial setup might take a bit longer. But once you have that in place and get a hang of the steps, creating subsequent ringtones should be darn easy.
So go ahead - create ringtones from your favorite Bollywood flicks - be it Jaane Tu Ya Jaane Na or Kismat Konnection and share them with your friends.
July 23rd, 2008 at 11:08 pm
Pranav,
Do you really want Tseries to come after you?
July 26th, 2008 at 5:14 am
I also do this. I could never justify paying for ringtones, especially when I can edit/make my own ring tones, at http://mp3mer.com for example.
July 28th, 2008 at 11:37 am
Gaurav,
Yeah, I’d better watch out
On a serious note, ringtones as a mobile VAS revenue source should die.
Look at the numbers from Airtel’s latest quarter (excerpt from Medianama.com):
Growth in Non-SMS VAS (Ringtones, CRBTs, GPRS, Voice Portal Services etc) has been as high as 20.7 percent in the last quarter, increasing to Rs. 133.56 crores
Even if ringtones make up for 10% of these VAS revnues (highly low estimate), you are talking about about ~ 13 crores.