Comscore releases India Internet usage numbers

Comscore has released numbers related to the Indian Internet usage for May 2008. As per the report:

• 28 million users in the age group 15 & older accessed Internet from home - work locations
• This indicates a 27% jump in the Internet usage from last year 
• India has one of the fastest growing Internet populations among the countries listed in the comScore world Metrix service
• The 28 million still represents only 3% of the population leaving room for tremendous growth (I’ve talked about this before)

Some additional bits from the report:

• Average Indian visitor is online 25 times a month with each visit averaging 28 minutes
• Users in the 15-24 age group spent 12 hours online and are the heaviest users
• Fastest growing web site categories include Map (64%), sports (60%), movies (55%), finance & news (52%)

The network of Google sites ranked highest in terms of visitors with nearly 20 million visitors.

• Orkut had 9.3 million visitors (up by 39%)
• Blogger had 7.3 million visitors (up 102%)
• YouTube had 6.3 million visitors (up 131 %)

Only 6 of the top 15 sites are indigenous websites.

Read the release here.

Similar Posts

• Broadband numbers - this time from eMarketer
• How hot is consumer Internet space in India ?
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Comments

2 Responses to “Comscore releases India Internet usage numbers”

1. Abhishek J on July 24th, 2008 3:22 am

   Comscore’ stats shud be taken with a pinch of salt
   * It doesn’t measure cybercafe traffic
   * It doesn’t measure traffic of people below the age of 15
   It is a good reflection of office-going and home internet usage only and under reports site stats by as much as 50% in some cases however its utility is as a good comeptitive intelligence tool

2. pranav on July 28th, 2008 3:42 pm

   Abhishek,

   None of the metrics services are reliable enough

   http://www.startupdunia.com/2008/01/02/comparison-of-web-analytics-sites/

   http://www.startupdunia.com/2008/01/06/the-web-metrics-voodoo-strikes/

   but, yes all of these gotchas do hold for the India report