Orkut Apps - Indian apps dominate
Its been almost three months since Orkut apps went live. It seemed like a good time to visit and review some of the most popular Orkut apps and see how well they’re faring.
Orkut has the largest Indian audience amongst all social networks and not surprisingly, it seems that Indian apps seem to the dominate the top 10 list. At the time of this writing, six out of the top 10 Orkut apps were either targeted towards the Indian audience or were built by Indian companies.
Lets look at three of the most popular Orkut apps below:
Chakpak Movies: This Erasmic funded company’s Orkut app seems to have caught up with Indian Orkutters like wildfire. Install the app and you can rate - review movies, view celebrity wallpapers, compare movie tastes with friends etc. One of the most popular and engaging features of this app is the quizzes — I’ve seen so many friends within my own social graph taking the Chakpak movie quiz.
As per Chakpak folks, below are stats related to their app:
Number of app installs: about 0.5 million users have installed the app
Average daily signups: 20 - 25 10,000 - 20,000 average new signups daily
Time spent on the app (engagement): exact number not provided, but in the lower double digit minutes (ie, between 10-20 minutes)
Slapster & Crapster:
 
Games2win is behind these two time-sink apps, where you can slap your friends and crap on your friends (you read that right) instead of just scrapping them. Dont know why or how - but they seem to have caught on to people’s fancy. Stats related to these apps follows below. While I wont be surprised if these numbers are exaggerated, but having two apps in the top 10 is none the less giving Games2Win some great street cred.
Slapster:
Number of app installs: 1.5 million users have installed the app
Number of daily plays: 50,000 plays daily.
Crapster:
Number of app installs: 0.5 million users have installed the app
Number of daily plays: 30,000 plays daily.
This app is developed by MyCantos, a SMS based social networking company. Using the app, you can send SMS to your friends or to any numbers in India.
Number of app installs: 0.5 million users have installed the app
Number of SMS sent via app: 6 million
It is likely that the current top 10 list may change pretty soon, considering that apps were rolled out for all Orkut users just last weekend. That might push some of the apps focused on Indian users down the list and bring others into the limelight.
I’m not a huge fan of applications for just one reason - they dilute the user experience. Its for the same reason that my Facebook usage spiraled downwards - all the application related updates from my friends was screwing up the entire experience for me. At one time, I had several Facebook apps as part of my profile. Then, one fine day, I just went and removed every single one of them. If I had lots of spare time at hand, probably I would have indulged in all those time sink Facebook apps.
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6 Responses to “Orkut Apps - Indian apps dominate”
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Hey Pranav,
The app directory is different based on your language preference. In simple words, Brazil users see a different app directory and buddy poke leads there. In the India specific app directory chakpak and slapster leads I guess.
Kerala,
if that is indeed the case, then all English users should see the same app directory..and the Indian apps seem to dominate that list then.
Are you 100% sure about this language based difference ?
-p
strange to see sites like chakpak,minglebox flaunt their alexa ranks based on orkut page views beacuse of their apps.
how good are they for their stand alone site.iAM NOT SURE IF THEY SHOULD BECOME SO DEPENDENT on other popular social nets.
Pranav,
Just go to your orkut profile, change your language settings to English UK or English US and then see the app directories. Both will show you different listings. Indian users by default gets English US under the new orkut.co.in domain. same for brazil with co.br domain and rest of the world gets on orkut.com .
thanks for sharing that tip kerala.
I wasnt aware of it.
Orkut is able to attract Indians but Facebook is not able to attract Indians. I have few Indian friends on Facebook.