Startup Dunia

There are many startups hoping to tame the local search market in India. At first glance, Loconomy seems no different.However, on closer inspection, it becomes apparent that Loconomy offers some subtle, interesting features, which may very well set it apart from some of the other players.

Some of the generic local search related features offered by Loconomy:

• Search and find information related to local businesses
• Rate and review businesses
• View local business locations on a map
• Access and share information online or via mobile

Beyond these vanilla features is where Loconomy actually gets interesting. Instead of providing just a one way interaction from consumer to business, the site also offers businesses the opportunity to reach out to customers. Businesses can claim their entry and add product catalogs, menus, deals-coupons, audio-video brochures etc. to their profile. Besides ads, the company makes money by offering premium packages to businesses, which include premium features like featured placement, microsite development, very own dashboard, analytics, review alerts etc.

Here’s an  example of a microsite on Loconomy. Restaurants can add menus and table layouts via Loconomy and users can book a table directly using the table layout. Here’s an example of a product catalog on the site.

I think Loconomy offers some really compelling features, which not only are a reliable source of revenue, but also increase the usability and stickiness of the site itself. The end user also benefits, because they get access to much detailed information and services than normally they would.  The key to their success will be an aggressive sales team to get as many businesses on board as possible.

Check it out and let me know what you think.