The trend for stupid April Fool pranks continues into 2008

April 2, 2008 · Posted in Misc · 1 Comment 

Having read some of the stupid April Fool jokes floating around since yesterday and day before, I cant help but wonder - am I the only one who finds them getting progressively lousy each passing year ?

With the proliferation of the blogosphere, its become incredibly easy to float a wild rumor and pass it on as your big, ingenuity laden April fool’s prank.

I dont know about others, but I’m laughing no more. Yawn …..

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Naming your Internet startup

April 1, 2008 · Posted in Entrepreneurship · 9 Comments 

“Whats in a name ?” So thought Shakespeare in his play “Romeo and Juliet”.

If only he were alive today to see how woefully wrong he is.

Finding a suitable, appropriate and catchy name for your Internet startup can be an immensely challenging task. Unlike brick & mortar stores, a startup name means everything in the Internet world - the Internet address, the brand, the email - everything. Screw it up and it may be very difficult to change it later.

Getting the right idea is a big challenge - no doubts about it. However, once the idea has been conceived, you’re faced with the next hurdle - naming your startup. You can spend as much time or as little time as you want on this task.

Here are a few guidelines that you’ll need to consider while searching and deciding a name for your startup:

  • Is this name simple and unambiguous ? Is there a good chance that the name can be spelled differently ?

I say this from my own experience. A lot of folks mistakingly spell my blog as “Startup Duniya” and search for the same in Google. When I bought my domain, I hadnt put a lot of thought to this possible ambiguity. In hindsight, I might have probably opted for an alternative. To an Internet startup, this can very well mean difference between survival and death.

  • Is the domain name available ?

This is by far one of the biggest factors that impacts the naming process and makes it so challenging and often times, frustrating. As soon as you think of a name, odds are 50 to 1 that the domain name has already been taken.

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