As if there arent enough social networks already competing for the Indian audience, Desiji is yet another social network targeted towards Indians.
The site has the regular fan fare you’d normally expect from a social network such as user profiles, friends, groups/networks, events, videos, classifieds etc.
As per the founders, here’s how they think they’re different:
1) We think Indian as a global then just a local
2) Offer 1 to 1 as well as 1 to Many peer social networking just made for Indian
3) Concept : “Connect, Share, Market”.
Users connect by joining unique concept called Network, which could be
1) regional 2) school 3) college 4) professional and 5) group/interest
4) Focused on Indian between age 15-65
Honestly, I dont think these are any differentiation factors at all. I think Desiji does not have the extra punch that would be needed to compete in a market dominated by Orkut, Facebook et. al. Lets see how long they can stay alive and take a shot at the Indian social networking market.
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