Scene 1, Take N:
Execs at BigAdda, R-ADAG’s social networking site, nervously thinking of ways to counter MySpace India’s launch.
Exec 1: “Quick…We need something to counter PR efforts from MySpace India’s launch today. Can we pull off a rabbit from the hat ? ”
Exec 2: “Hey, why not ask Amitabh Bachchan (who happens to be Anil Ambani’s buddy) to start a blog on BigAdda ? It seems really creative and will help counter MySpace India’s announcement.”
Exec 1: “But will it work ? Will BigB be open to the idea of blogging ?”
Exec 2: “Who cares ? We’ll have what we need to make big announcement for the day.”
So, BigAdda comes up with the shitty idea of having Amitabh Bachchan to start a blog.
The entire concept seems to have been put together in a jiffy in a totally lame manner. Here’s why:
1) Even though BigAdda has a ‘blogs‘ section of its own, the BigB blog is hosted on a separate, WordPress MU install.
2) If you want, you can join BigB and sign up for your own blog on BigAdda - click here to signup - and then flaunt to your mom-GF that you blog alongside BigB. Apparently, the WordPress install is configured to accept signups - see the screenshot below (click for bigger version):
More on this topic in follow up post tomorrow.
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