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HealthCareMagic - health portal for Bangalore

February 25, 2008 · Posted in India Web 2.0 

HealthCareMagic is a new health portal for India, trying to bridge the gap between users and healthcare in an interactive way. They are currently in beta for Bangalore only and plan to expand services to other Indian cities as well.

Some of their key features are:

  • Chat live with a doctor for free using the portal (between 9 AM - 9 PM IST)
  • Rate, review doctors, hospitals. Share your experiences
  • Search and compare doctors and health care service providers in Bangalore
  • They also have health / hospitalization calculators to aid you in making healthcare related decisions

hmagic.JPG

I’m guessing that monetization will be through an online pharmacy and selling insurance.

While there’s definitely a viable market for the service, I have a few suggestions for them -

First would be to improve the design and usability of the site itself. Second, I’d like to see a section listing some of the most common Indian ailments (cholestrol, BP, diabetes, malaria etc.). An Indianized version of WebMD’s self-assist symptom checker would be a killer addon, but considering that they’re still in beta, I can understand if they launch it later down the line. I’d also like to see some viral features on the main page itself - like top rated hospitals, top rated doctors, most reviewed doctors etc.

Healthcare is a market where word of mouth and personal recommendations from friends and family play a crucial role in decision making.

HealthCareMagic will have a tough time overcoming this barrier - but Bangalore is a good place to begin with - there’s a large migrant, tech savvy community.

HealthCareMagic has a huge potential to succeed and it’ll be interesting to see how they evolve and are embraced by the community.


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Comments

6 Responses to “HealthCareMagic - health portal for Bangalore”

  1. gautam on February 25th, 2008 11:01 pm

    I see interesting icon on right hand side of site (Under get the best insurance). Small yellow bag icon is directly taken from logo of http://www.Insurancemall.in

  2. Shekhar on February 26th, 2008 8:48 am

    Hi Gautam… Shekhar here from HCM

    InsuranceMall.in is one of our partners for Helath Inmsurance on HealthcareMagic.com

    You’ll be soon able to see Healthcare Insurance Marketplace on the portal.

    Thanks.

  3. snigdha on March 5th, 2008 3:01 am

    hi there. your posting definitely helped me. tell me how do you gather this information. did the company call and tell you and then you surfed and added your own opinion. i am really interested in knowing

  4. pranav on March 5th, 2008 12:15 pm

    @ snigdha - is that a question directed to me ?

  5. Shekhar on March 6th, 2008 7:36 am

    @Snigdha…

    I think that question is directed to me…

    Well, I keep reading StartupDunia, I submitted info about jy start-up HealthcareMagic.com. StartupDunia keep featuring innovative ideas on Indian Web 2.0 space… Pranav reviewed my portal couple of weeks ago & it was great to see it was featured here…

    Thanks.

  6. snigdha on March 7th, 2008 1:28 am

    it was a question directed to pranav but Shekhar has given me the answer.