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Google Adsense for mobile advertising in India

September 20, 2007 · Posted in Mobile India 

Wonder why Google is a force to reckon with ? Because Google does two things best - (i) developing new, cool products and technology and (ii) leveraging and successfully integrating every possible channel into its advertising platform.

If you look at the acquisitions Google has made, you’ll notice that the acquisition strategy has been motivated by two sole reasons:

1) acquire new technology/innovation

OR

2) to establish a new channel to integrate into their advertising platform

Not content with its hugely popular contextual text link advertising platform, Google added two new avenues (online video and RSS syndication) to their advertising platform by acquiring YouTube and FeedBurner. Google set on a frenzy in the online advertising world (Microsoft, Yahoo, AOL all made subsequent acquisitions) by buying banner advertising network, DoubleClick.

So, it comes as no surprise that Google has announced foray into mobile advertising.  Now, advertisers can place ads on mobile phones using AdWords, while mobile content providers can use Adsense to monetize content. With one of the fastest growing mobile market in the world, India is one of the 13 countries where mobile advertising will be made available by Google.

While the low GPRS usage in India is definitely a huge hurdle, an equally big obstacle is the limited number of good quality, WAP enabled content publishers in India. SMS, ringtones and such still rule in India.

What do you think ? Do you think Google’s mobile advertising plans in India will be a success ?


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Comments

3 Responses to “Google Adsense for mobile advertising in India”

  1. anup on September 20th, 2007 5:47 am

    They should look at the SMS channel and try to do something on the lines of 160by2 (may be acquire them ;))

  2. rabi on September 20th, 2007 9:53 am

    well not in the short term, but google is always intelligent(or Lucky!!) in foresighting the opportunities….[:-)]

  3. sri vikas on January 10th, 2008 12:10 pm

    well,

    glad to see google entering in this field. but we are already doing that.

    ZestADZ , India’s leading mobile advertising platform is already severing millions of ads (and quiet successful at that ) across india and thus paving the way for mobile content developers to monetize their content and advertisers to generate leads and create brand awarness. and we have been doing this for quiet sometime now.

    ZestADZ is also the only product from the stables of mobile-worx to have the technology to embed ads into all forms of mobile medium- SMS/WAP and rich media content. no other company india has such a technology.

    and recently ZestADZ has also launched its services in facebook mobile platform. this means, all the mobile vas service providers can tap into indian mobile market and monetize their application.

    the best thing about our product? we share ad revenues only with mobile content publishers. which means better revenues and hence more value to the advertisers.

    we are very happy to see google entering this industry and wish them all the very best

    Sri Vikas
    Product Manager
    Mobile-worx