Content sab ka baap hai

Well, thats exactly what a study released by the Online Publishers Association reveals.  Online content is king. Internet users spend almost half their time viewing news, entertainment content etc. overshadowing other online activities like email, online search, and online shopping.

The 4 year study conducted by Nielsen/NetRatings recorded a 37 % increase in time spent on content sites, which includes online videos too.

Online content accounts for 47% of the time spent online in 2007 (was 34% in 2003). Web search accounted for 5% of the time spent online in 2007 (3 % in 2003). Commerce and shopping sites accounted for 15%  in 2007 (20% in 2003) while email (& other communications) accounted for 33% of time spent online in 2007 (46% in 2003).

via Reuters 

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Comments

2 Responses to “Content sab ka baap hai”

1. Aayush Puri on August 15th, 2007 11:25 pm

   The best part is that the % time spent on reading content has increased over the years!

2. pranav on August 16th, 2007 9:49 pm

   aayush,

   as the online content increases, the % time spent will also increase…video and stuff are the additional types of content that have become very popular…

   that increases the % time of spent viewing all these online content..