Incredible India taps into YouTube

Wow..Someone at the Indian Ministry of Tourism definitely seems to be keeping up with technology and Web 2.0. As part of a new deal, 18 promotional videos for the ‘Incredible India’ campaign will be available on an exclusive YouTube channel - www.youtube.com/india .

Tapping into the power of Web 2.0 and leveraging the tremendous reach and popularity of YouTube is definitely a great marketing tactic. There have been several instances already where YouTube has been leveraged as a branding - marketing medium.

via DNA

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