Online movie ticket bookings increasing in India

Now that online travel booking has become fairly common in India, the next ‘in’ thing is online movie ticket bookings. Some interesting statistics related to online movie ticket booking in India:

• Online movie ticket bookings have doubled in the first 6 months of 2007 from 4-5% to 10% of total revenue for theater chains
• PVR cinemas made Rs 25 crores from online bookings (almost 11% of total ticket sales)
• 72% of the Internet audience books tickets in advance
• 41% prefer multiplexes
• 23% of Indian Internet users have purchased tickets online at least once
• 27% of the target audience is on the fence leaning towards being converted to online buyers

See my reviews of KyaZoonga and BookEazy

via BS

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