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Rediff launches media sharing site iShare

July 10, 2007 · Posted in India Social Networking, India Web 2.0 

Rediff’s earlier foray into social network, Rediff Connexions, was a miserable failure. Now, they’ve launched a social networking site, iShare, focused on media sharing. Users can upload audio, video and photos to their account and mark each media item as private or public. Items marked public can be viewed, commented, voted and favorited by other members of the site. Users can also embed the photos, videos directly into any other website or blog. They also provide a media uploading tool, similar to the one pioneered by Flickr.

Well, considering that I wasnt expecting anything great from Rediff, I’m glad that I’m not disappointed. Rediff has always ranked low in terms of usability and with the horrendous color scheme, they prove it once again. Red & black on orange and yellow –Yikes !! Design aside, the thumbnails for the photos and the videos are of very bad quality too. I didnt see an option to view large size photos as well (the biggest viewable dimensions were 300×225). Clicking on ‘Help’ takes you to the Rediff Customer Care section which has the vanilla, Rediff look - a stark contrast from the design of iShare. Seriously, do these guys never consider such usability issues ?

One would expect a way better job from a Nasdaq listed, India’s top portal. But the site is amateurish at best.

There are several other hindrances to widespread adoption of the site.

Majority of the current Indian Internet population already uses Flickr and YouTube. Why would they rather opt for a technically and visually inferior service ? Copyright issues about music also may become a problem. Actually, its not very difficult to download songs from the site. I wont give it away, but take a look at the Flash embed code for the audio file and you should be able to figure the url to the audio flv file. Finally, they will have to continually keep monitoring the content to keep NSFW stuff off the site.

What do you think ? Will iShare be successful ? Do you see any issues with the service ?


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One Response to “Rediff launches media sharing site iShare”

  1. kareem on August 13th, 2007 3:21 am

    Hello,
    I watched ur wesite its really amazing and i like it veary much. i wanted to upload videos.i was fan of ur ishare.
    iam prayed the god to the grown of ur website as very very famous and for became very big broadcasting website.
    all the very best
    from,
    MD.A.Karimulla