Indians are music crazy
I wouldnt need a “survey” to tell me that. But thats just what the Branded, MTV and Synovate Music Matters survey (phew !) reports. As per the survey, Indians are the most passionate, TV driven music consumers in Asia. 67% watch music videos on TV every day, 22% watch videos 2-3 times a week. 71% of Indians rate themselves as fairly to very passionate about music, with China (42%), Korea (45%) and Singapore (38%) making up the rest.
Note that this survey was for music videos on TV. Contrary to the above figures, digital music is far less prevalent in India, thanks to the miserable Internet penetration. Music downloads on mobile are gaining popularity, with 1/3 of the respondents having downloaded a song to their mobile and 56% ready to purchase music playing mobile phones.
You can read the entire story at Business-Standard.
While on the topic of Indian music, SoundBuzz was considering a pricepoint of Rs 25/- per download (via contentSutra). Even if the Internet adoption in India were to increase, I’ll remain skeptical about the possibility of users paying Rs 25/- per download. Admit it or not, we, as a community are cheap. Bargain hunting is in our genes. Rs 25/- seems just too much to pay for a song download.
What say you ?
June 29th, 2007 at 8:10 pm
Do those include Indians within the United States and other countries, or just residents of India?
June 29th, 2007 at 8:35 pm
Erik,
The above survey is for Indians residing in India only. However, I can attest to the fact that this is true for Indians residing anywhere in the world..