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Some interesting tidbits from Indian online world

May 17, 2007 · Posted in India blogs, India portals, india online advertising 

A story in Financial Express explains the online promotion of the movie Metro on Shaadi.com.

No, this post isnt about this promo. A couple of other bits in the story caught my eye:

1) Revenue through Desktop TV for MSN India has reached $40K per month, a 250% YoY increase. Number of advertisers jumped from 65 in 2005 to 260 today.

Hmm…pretty interesting…I think Rediff is a bigger portal in terms of market share and pageviews than MSN India. As per Rediff’s earnings report early today, they had 177 advertisers. While MSN India had 260 advertisers ? That’s almost 80 more advertisers !!!

2) Multiplexes account for 60 - 70% of all ticket sales. For PVR Cinemas, one of the leading multiplex players, 17 - 18% of their ticket bookings happens at the PVR website.

Full story in FE.


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One Response to “Some interesting tidbits from Indian online world”

  1. Raman Singh on May 18th, 2007 6:18 pm

    The growth in MSN India’s list of advertisers could be explained by Raj Nayak’s aggressive NDTV Media team being responsible for selling advertising on MSN India. Raj has been one of the iconic figures in the media advertising industry and is the CEO of NDTV Media — the media space/time selling company of NDTV. Sometimes the leader (here Rediff) may not be the most aggressive!